Case Study Hero Image

View the results

CHALLENGE

High traffic volume and brand visibility are considered two crucial elements in companies' digital economic development. A website with little digital presence is practically worthless. Hence, in 2018, Stiebel Eltron, the world's leading company in tankless electric water heating systems, contacted the Lincoln Digital Group to boost the brand's digital visibility in Latin America.

Despite its leadership in the industry, the name of Stiebel Eltron did not have the same recognition and impact in the region as it did in European markets, and therefore, needed to improve traffic flow on its website.

STRATEGIES AND GOALS

SEO

The use of sophisticated measurement tools was implemented to improve the presence of the page in the rankings of the main search engines in order to boost traffic.

CONVERSION

The use of sophisticated measurement tools was implemented to improve the presence of the page in the rankings of the main search engines in order to boost traffic.

CONVERSION RATE

Activation, engagement and advertising on social media were implemented to generate not only a better user experience, but also to increase the number of potential customers.

RESULTS

Traffic on the Stiebel Eltron page has seen impressive growth, even amid the uncertainty of 2020, a year complicated by the Coronavirus pandemic that affects virtually the entire planet. Organic traffic visits, impressions, user number and conversion rates were increased.

ORGANIC TRAFFIC INCREASE

137.54%

UNIQUE VISITORS

51.64%

IMPRESSIONS

139.38%

SESSIONS

46.09%

Although they are highly positive numbers, Lincoln Digital Group continues to design innovative and creative strategies to further increase Stiebel Eltron's digital presence in the region and consolidate its recognition as a world leader in the industry.

CREATE YOUR OWN SUCCESS STORY WITH LINCOLN DIGITAL GROUP