Posh Theory

A Re-Brand and Website Re-Design

Services

Re-brand
Website design
Web development

For any services business to gain new opportunities from its ideal clients, it needs to look like they belong. In the case of Posh Theory, a South Florida video production company seeking more business from high-end hotels and PR firms representing hospitality groups, this means they needed an aestetic that matched some of the country’s most upscale properites. Discover how we transformed their brand from its original “heavy-on-teal” primary aestetic to an elegant off-white and black scheme that utilized entirely new typography and web experiences to re-enforce is upscale, modern brand position.

FIRST, OUR BRANDING AGENCY RE-IMAGINED THEIR LOGO

Logo Variations

The word "PRO" doesn’t even say enough about my experience with LDG. I needed a logo and branding refresh as well as a new website that our show's viewers would enjoy experiencing. LDG ensured that they understood the style and functionality we needed along with the developmental back end support so we could be heard online.

Jana Angel

POSH Theory

A Sophisticated Color Palette

WEBSITE

With the identity and scheme complete, our branding agency experts turned their attention to desigining and developing a new WordPress website. Using a high-end brand color scheme relfective of the ethos of the business and connecting with its ideal buyer, the website elegantly presents the business’ offerings and navigation. The veritical scroll-bar on the left-hand side is an emerging approach to web navigation that communicates a refined, clean and modern feel, and the organization of their different video services showcases that they have a unique visual point of view on how business in this industry can be done. One that’s uniquely Posh, and befitting of the quality of the video production they deliver.

View the site live at theposhtheory.com