CAPABILITIES + SOLUTIONS
Everything your brand needs.
Nothing it doesn’t.
Lincoln connects strategy, creative, performance and intelligent
systems into one senior-led growth partner.
THE CAPABILITY INDEX
FOUR WAYS IN
Solutions built around
the outcome—not the channel.
01
POSITION + CREATE
Brand Consideration
A research-led brand system designed to resolve outdated perception, sharpen differentiation and increase purchase likelihood.
02
PERFORM + EVOLVE
Customer Lifecycle
A full-funnel growth program connecting awareness, acquisition, attribution and advocacy—with human instinct and AI working together.
03
INTELLIGENCE
Data + Enablement
Actionable consumer data, modern marketing infrastructure and practical training that make in-house teams more capable.
04
GLOBAL + LOCAL
Multicultural Growth
Culturally intelligent English and Spanish campaigns shaped by experience across 12 countries—not translation after the fact.
THE EVIDENCE LAYER
Creative intuition,
made measurable.
We connect brand, media and lifecycle signals so teams can see what is working, where momentum is building and what to do next.
CASE STUDY SNAPSHOT / HABITAT FOR HUMANITY
443
Homes built
40
Years of local impact
1,260+
Families served
4
Regional ReStores
WHAT THE SYSTEM REVEALS
Demand signal
Where audience interest is forming—and which message earns the next action.
Creative signal
Which ideas, formats and cultural cues are producing meaningful response.
Lifecycle signal
Where attention becomes acquisition, loyalty and measurable business value.
MEET OUR TEAM
Key Personnel.
Lincoln’s directors lead the work alongside a broader team of strategists, creatives and performance specialists.
Justin Cerone
Founder & CEO
Leads Lincoln’s strategic vision, growth practice and senior client counsel.
Ryan McGrath
Creative Director, Branding & Special Projects
Leads brand identity, creative direction and high-impact special initiatives.
Cara Mimun
Account Director
Connects client priorities to clear plans, strong collaboration and dependable delivery.
Carlos Collazo
Creative Director, Multicultural & Strategic Account
Shapes culturally fluent creative and strategic work for local and global audiences.