A Creative Agency Can Supercharge Your UX Design and Strategy
As a consumer-facing business, providing your customer with a superior experience is essential to beating the competition and growing your market share. That goes for all aspects of your operation, but it is especially important in regards to your website, which is often a critical interaction point with your brand. User Experience Design–better known as UX design–is a highly specialized field, however, so it can be difficult to know where to begin. That’s where a creative agency can help.
What Is UX Design and How Does It Factor Into Your Digital Strategy?
Let’s start by explaining what, exactly, UX design is. While the term can be applied to virtually any experiential aspect of a business, it most often involves designing the user experience delivered via a brand’s website or other digital platforms. Essentially, it’s the process of designing the best user experience with your digital properties as is possible.
So how does this factor into your digital strategy? For the most part, the user experience will determine what a customer thinks of your brand every step of the way. Is it easy to navigate your website? Do they find what they see to be visually pleasing? Are there multiple points of engagement that keep a customer connected to your brand and progressing toward a sale action? And then once the sale has been achieved, is there feedback provided to the customer to reinforce their action and promote future actions? All of these and more are key aspects of good UX design, and they can make or break whether a user clicks “buy” on your site, or clicks over to a competitor’s site instead.
When you partner with an experienced creative agency like Lincoln Digital Group, you ensure that you have expert UX designers at your disposal who are capable of crafting a user experience that compels consumers to take action. They know how to create websites and other digital experiences that your customers will find visually appealing, intuitive to navigate, and that will guide them toward the sale— and then help retain their business after the initial sale.
Bottom line—if you’re hoping to provide your customers with a user experience that sells in today’s ultra-crowded and competitive landscape, it must be of superior quality.
Lincoln Digital Group: Your Premier Digital Strategy Experts
At Lincoln Digital Group, our UX design team offers well over 100 years of combined experience working with brands from virtually every industry spanning markets all over the country and the world. Our designers are experts at crafting digital experiences that are visually arresting, guide the user through the sales funnel, then inspire the conversion. The quality of our work is derived not only from experience, but from careful A/B testing that ensures that you always get the most effective final product.
We’re not just saying that—we have the numbers to back it up. Studies show that strategic user experience design can increase conversion rates by as much as 400%, that every $1 spent on UX design has a return of between $2 and $100, and that half of all customers leave a website due to confusing navigation and messaging.
Suffice to say that if you want a creative agency that delivers results, Lincoln Digital Group is here to provide superior UX design that sells.