Client
Kanga Property Management
Services
Category SEO
Conversion Rate Optimization
Content creation
Re-targeting
Social media management
Kanga Property Management is an established property management company that recognized the need to maximize their digital potential after years of business growth that occurred despite, rather than because of, their marketing efforts. In Q1 2023, they selected Lincoln Digital Group as their lead digital agency to implement a focused strategy that would align with their ambitious door growth goals. This partnership, now in its third year, has delivered exceptional results through strategic digital initiatives and continuous optimization.
Our Approach
Strategic Digital Assessment
Our partnership began with a comprehensive analysis of Kanga’s website performance, digital advertising spend, and conversion patterns. This initial assessment revealed untapped opportunities and resource inefficiencies that were limiting their growth potential. Based on these findings, we developed a tailored digital strategy focused on high-conversion opportunities and measurable outcomes.
Focused SEO & Content Strategy
We implemented a targeted content strategy centered on property management category SEO, developing valuable resources that address the specific needs of property owners in their market. This approach has steadily improved their organic visibility for high-intent search terms, with organic traffic showing consistent year-over-year growth from 2023 through 2025.
Conversion Optimization Excellence
Through detailed heat mapping analysis and systematic testing, we’ve continuously refined Kanga’s digital conversion paths. Our optimization efforts have maintained their conversion rates at more than double the industry benchmarks since 2023, with ongoing improvements each year as we refine their digital experience.
Strategic Audience Development
Beyond immediate lead generation, we’ve helped Kanga cultivate important business relationships through targeted social media campaigns. Their Realtor Referral program, launched in 2023 and expanded in 2024, has become a significant source of new business. Similarly, their lease/sale analysis service, positioned as a valuable business development tool, continues to attract property investors seeking expert guidance.
Results Evolution: 2023-2025
Our partnership with Kanga Property Management has delivered consistent growth over the past three years:
2023 – Foundation Phase:
- Implemented comprehensive SEO strategy targeting property management keywords
- Established heat mapping analysis to identify conversion optimization opportunities
- Developed content calendar focusing on property owner pain points and solutions
- Launched retargeting campaigns to capture previously lost website visitors
- Restructured call tracking and form analytics for improved performance measurement
2024 – Expansion Phase:
- Introduced and optimized Realtor Referral program through targeted digital campaigns
- Enhanced social media presence with property management expertise content
- Implemented advanced audience segmentation for more precise ad targeting
- Created property owner resource center with educational content and tools
- Refined conversion paths based on ongoing user behavior analysis
2025 – Optimization Phase:
- Developed comprehensive content hub addressing property management topics
- Fine-tuned conversion optimization through systematic A/B testing
- Implemented enhanced analytics dashboard for real-time performance monitoring
- Expanded retargeting strategies with specialized messaging for different audience segments
- Introduced predictive analytics to identify seasonal trends and opportunities
Long-Term Partnership
As we continue our partnership with Kanga Property Management in 2025, our focus has evolved from initial growth acceleration to sustained market leadership. The digital foundation we established in 2023 has enabled Kanga to capture significant market share while our ongoing optimization ensures they maintain their competitive advantage in an increasingly digital marketplace.
