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CHALLENGE

If SEO is leveraged effectively, a business should enjoy high visibility not only in branded search terms, but in general category terms that are shared by competitors. If a website isn’t expanding its category reach, then it’s not gathering new customers. That’s why Stiebel Eltron, the world’s leading company in tankless water heating systems, contacted the Lincoln Digital Group to boost the brand’s digital visibility across Latin America with an emphasis on Colombia, Costa Rica, and Mexico.

Despite its leadership in the industry, the name of Stiebel Eltron did not have the same recognition and impact in the region as it did in European markets, and therefore, needed to improve traffic flow on its website.

STRATEGIES AND GOALS

SEO Growth

The use of sophisticated measurement tools was implemented to improve the presence of the page in the rankings of the main search engines in order to boost traffic.

Category Presence

Emphasis was placed on expanding company visibility in industry category search terms to gain ranking dominance over competitors using the same keywords.

RESULTS

Stiebel Eltron enjoyed impressive quarter-over-quarter category visibility growth between Q4 2020 and Q1 2021, going from having no top ten category rankings to achieving six top ten category rankings. This is an especially impressive outcome considering that this period spanned one of the highest spikes in the Coronavirus pandemic which hindered economic activity worldwide.

NEW WEBSITE USERS

+6%

PAGEVIEWS

+6.5%

STOREFINDER MAP USERS

33.7%

Although they are highly positive numbers, Lincoln Digital Group continues to design innovative and creative strategies to further increase Stiebel Eltron's digital presence in the region and consolidate its recognition as a world leader in the industry.

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