Client
Stiebel Eltron
Services
Full-Service Marketing
Anniversary Branding
Brand Awareness Creation
Purchase Consideration Growth
Agencies rarely receive the opportunity to work on 100 year anniversary campaigns. We’re grateful and humbled that Stiebel Eltron has afforded us the honor of doing so throughout 2024. After pioneering a product category in 1924, and now leading the global landscape a century later as the most technologically advanced company in the space, the Stiebel Eltron Brand turning 100 truly represents the Present and Future of Wellbeing. Congratulations to their incredible organization on a milestone for the ages. We invite you to explore how our work has grown brand awareness, consideration and purchases while helping to maximize lifetime value. As a leading B2C marketing agency, part of the 100 year activation has included implementing targeted geo-fencing campaigns, enabling our client to serve ads to their targeted audience, and then directly drive foot traffic to their brick and mortar retail patners, such as The Home Depot, as a result.
Global Brand Anniversary Strategy
Being entrusted with a 100-year anniversary campaign spanning multiple cultural markets is a rare privilege:
- Developed unified centennial brand strategy adaptable across cultural contexts
- Created the core campaign theme “The Present and Future of Wellbeing” with multicultural applications
- Established anniversary brand guidelines for consistent global implementation
- Designed anniversary logo and visual identity system for worldwide usage
- Crafted heritage storytelling approach that resonates across diverse audiences
After pioneering a product category in 1924, and now leading the global landscape a century later as the most technologically advanced company in the space, the Stiebel Eltron brand turning 100 truly represents the Present and Future of Wellbeing across all its markets.
Multicultural Brand Campaign Development
Our centennial campaign approach recognized the cultural differences between markets while maintaining brand consistency:
- Created region-specific brand messaging for USA and LATAM divisions
- Developed bilingual campaign assets optimized for different cultural contexts
- Established market-specific targeting strategies based on cultural preferences
- Produced localized content highlighting regional product relevance
- Implemented cultural sensitivity reviews for all campaign materials
This nuanced approach ensured that the anniversary message resonated authentically with both North American and Latin American audiences while maintaining unified brand positioning.
Cross-Cultural Digital Brand Activation
We deployed the centennial brand campaign across multiple digital channels with comprehensive website management for both markets:
- Managed and optimized both USA and LATAM brand websites with market-specific content
- Developed distinct website experiences tailored to cultural preferences and behaviors
- Implemented localized SEO strategies for regional search visibility
- Created region-specific landing pages supporting the centennial campaign
- Produced bilingual digital assets optimized for each market’s online behavior
From digital platforms to retail environments, we created cohesive yet culturally relevant messaging that celebrated Stiebel Eltron’s technological leadership. Our dual-website management approach ensured that both North American and Latin American audiences experienced culturally appropriate brand interactions online.
Retail Partnership Brand Integration
A cornerstone of our strategy involved strengthening Stiebel Eltron’s brand presence within key retail partnerships:
- Developed in-store brand experiences for different cultural market contexts
- Created bilingual point-of-sale materials for multicultural retail environments
- Implemented geo-targeted digital campaigns driving traffic to US and LATAM retailers
- Designed market-specific retail partner co-branding strategies
- Produced training materials to help retail staff communicate the brand story
Through targeted geo-fencing campaigns, we served precisely targeted ads to qualified audiences in both North American and Latin American markets, directly driving foot traffic to brick-and-mortar locations like The Home Depot where Stiebel Eltron products were available.
Multicultural Consumer Journey Optimization
Our approach carefully addressed each stage of the customer journey with cultural relevance:
- Created awareness content tailored to regional market knowledge levels
- Developed consideration-building assets addressing market-specific concerns
- Implemented conversion strategies accounting for regional purchase behaviors
- Designed post-purchase engagement tailored to cultural expectations
- Established loyalty programs with culturally relevant benefits
This comprehensive funnel strategy maximized lifetime customer value while introducing the brand to new audiences during this milestone year, with specific approaches for each cultural market served.
Centennial Brand Campaign Highlights
- Multicultural Centennial Brand Strategy honoring heritage with regional relevance
- Bilingual Campaign Creative Suite optimized for diverse cultural contexts
- USA/LATAM Market Activation with culturally tailored implementation
- Retail Integration Across Markets with location-specific adaptations
- Cross-Cultural Digital Campaigns enhancing brand awareness in multiple regions
Brand Campaign Performance
Our multicultural partnership with Stiebel Eltron has delivered significant outcomes during their centennial year:
- Enhanced Brand Recognition across diverse North American and Latin American markets
- Increased Purchase Consideration among culturally varied customer segments
- Strengthened Cross-Cultural Retail Partnerships in multiple regions
- Improved Physical and Digital Engagement across all served markets
- Unified Global Brand Positioning with culturally relevant local execution
