High School
Cardinal Newman
EDUCATION · CATHOLIC PREPARATORY SCHOOL
LOCATION
West Palm Beach, Florida
CATEGORY
Education · Catholic High School
SERVICES
Brand Strategy · Logo Design · Visual Identity · Brand Guidelines · Marketing Collateral · Product Design & Lifestyle Collections
THE ASSIGNMENT
Honor legacy, respect tradition and connect with the next generation.
Lincoln Digital Group™ collaborated with Cardinal Newman to strengthen its brand through purposeful strategy and creative. The new identity celebrates its heritage and commitment to excellence.
We modernized Newman’s historic mark and created a cohesive visual identity rooted in its Catholic mission. The refreshed identity extended across the website, digital communications and printed materials.
A LEGACY, REIMAGINED
TRADITION, EXPRESSED WITH NEW ENERGY
TRADITION, EXPRESSED WITH NEW ENERGY
BRAND IDENTITY SYSTEM AND USE
IMPACT STORYTELLING IN PRINT
IMPACT STORYTELLING IN DIGITAL
COMMUNITY CONNECTION
BRAND DEVELOPMENT & APPAREL COLLECTIONS
Three Collections. One Newman Identity.
We extended Cardinal Newman’s brand into three distinct apparel capsules—Academic, Athletic and Legacy.
Each with its own graphic aesthetic and connection to the school’s culture.
PRODUCT DESIGN & SOURCING
ACADEMIC CAPSULE
SPECIALTY PRINTING TECHNIQUES
LEGACY CAPSULE
SCHOOL PRIDE
HERITAGE INSPIRED
The Result
From brand strategy, logo design and visual identity to its website, digital communications, collateral and a new lifestyle collection, the work created a more unified Newman brand across the places its community sees it, experiences it and wears it.
The result is an elevated and more consistent expression of an institution with deep roots, renewed for a new generation—and already generating enthusiasm among the alumni who helped build its legacy.