Client
Nora
Services
Brand Creative Development
Hotel Groundbreaking Creative
Social Media Creative Strategy
Video Production and Animation
Website Management and SEO
Email Marketing
Nora West Palm represents a generational development project transforming the landscape of West Palm Beach. Since mid-2023, we’ve been privileged to guide their brand creative and awareness initiatives across traditional and digital channels.
From leading tenant annoncements through impactful Instagram Reels, to spotlighting construction progress through engaging website video, executing memorable print spreads and creating the visual brand experience of the Nora Hotel groundbreaking event, the depth and breadth of our work has continuously evolved to help tell Nora’s story as it moves toward opening in 2025.
“Driving brand awareness for a transformational project in our hometown, such as Nora, is one of the biggest honors we’ve had in our 10+ years of business,” Lincoln Digital Group CEO Justin Cerone said. “Our Nora account team is from West Palm and has lived here for decades. We call this area home. To help tell the growth story of our hometown in this manner is a privilege, and we’re very pleased to witness NDT Development, Place Projects, and Wheelock Street Capital continuously achieve new milestones in a generational project.”
Strategic Brand Creative Development
Our creative team has developed a consistent visual approach for Nora that maintains brand integrity while adapting to different communication needs:
- Brand creative that establishes Nora’s distinctive position in the West Palm Beach market
- Visual storytelling that connects development milestones to the broader vision
- Creative direction for photography and video that captures the project’s evolution
- Brand messaging that builds anticipation for this transformational property
Hotel Groundbreaking Creative & Event Experience
Our team conceptualized and executed the complete visual brand experience for Nora’s groundbreaking event, creating materials that introduced key stakeholders to the project’s vision:
- Event creative that embodied Nora’s future while celebrating its beginning
- Visual elements that created a cohesive brand environment
- Documentation that extended the experience beyond those physically present
- Creative that transformed attendees into brand ambassadors
Social Media Creative Strategy & Execution
Our social media approach for Nora focuses on creating engaging content that generates community excitement while building brand recognition:
- Impactful Instagram Reels announcing new tenants and project milestones
- Creative strategy that balances information with aspiration
- Visual content that maintains consistency across platforms
- Engagement-focused creative that sparks conversation about the development
Video Production & Animation
We’ve produced a variety of video content to document Nora’s development journey:
- Construction progress videos that showcase the project’s evolution
- Tenant announcement videos that generate anticipation
- Event documentation that captures milestone moments
- Website video content that engages visitors with the project’s vision
Website Management & Content Creation
Our ongoing website management ensures that Nora’s digital presence evolves alongside the physical development:
- Regular content updates reflecting construction progress
- SEO implementation to enhance visibility for relevant search terms
- New section development as the project advances
- Visual content integration for an engaging user experience
Project Highlights
- Tenant Announcement Campaigns that generate community excitement and media coverage
- Construction Progress Documentation transformed into engaging content across platforms
- Print Media Creative through memorable spreads in targeted publications
- Groundbreaking Event Creative that established Nora’s visual identity and community promise
- Ongoing Digital Content that grows with the development’s progress
Looking Ahead
As Nora continues its journey toward its 2025 opening, our partnership evolves to meet each new phase of development. From construction milestones to tenant announcements, pre-opening campaigns to grand opening strategies, we remain committed to telling Nora’s story with the authentic perspective that only locals can provide.
