West Palm Beach
The Cove Club
HOSPITALITY | EXCLUSIVE TO MEMBERS
LOCATION
West Palm Beach, Florida
CATEGORY
Hospitality · Private Members Club
SERVICES
Creative Direction · Web Design & SEO · Social & Email Marketing · Lifestyle Brand Development
THE ASSIGNMENT
Capture the feeling of belonging and bring it to life across every brand experience.
The Cove Club brings a private waterfront experience to West Palm Beach. Our assignment: build awareness, communicate the value of membership, and preserve the intimate character that makes the club distinct.
Lincoln connected brand strategy, digital design, and content across club programming, private events, and member communications—extending the experience from the waterfront to every point of discovery
THE IDENTITY AT EVERY TOUCHPOINT
IMPACT STORYTELLING IN DIGITAL
MARKETING CAMMPAIGNS CREATIVE DIRECTION
MOBILE PROGRAMMING & INTERACTIVE MEDIA
A REFRESH ACROSS ALL APPLICATIONS
IMPACT STORYTELLING IN PRINT
LIFESTYLE BRAND DEVELOPMENT
A LIFESTYLE, BY DESIGN.
Cove Club Collection I
We extended the Cove Club brand into a lifestyle collection, overseeing design, sourcing, and
production management. Every piece was developed to carry The Club’s distinct identity into everyday life.
RESORT WEAR RE-IMAGINED
LIFESTYLE COLLECTION PHOTO SHOOT
SEASONAL CAPSULES
SUSTAINABLE PACKAGING
FULLY CUSTOMIZED APPAREL
MARKETING CAMPAIGNS AND SOCIAL COMMERCE
Looking Ahead
Through strategic brand development and consistent implementation across channels, Lincoln Digital Group™ has helped The Cove Club cultivate the special feeling of exclusivity that every premium brand needs to differentiate itself in the marketplace. We’re pleased to continue in the business’s success for many years to come.