Strategy Brief B04

Journey Map Brief

Turns a journey map into a decision model: trigger, friction, company action, and KPI at each stage.

Duplicate This Field Set

80% Rule

A journey map is a decision model, not a decorative diagram.

The field set to lock in audience, message, offer, and KPI before copy or creative production starts.

Documents an automation's trigger, logic, and exit rules well enough that no one needs to open the platform flow builder to understand what it does.

Forces the math — margin impact, cannibalization, and expected lift — before any incentive gets approved.