Strategy Brief B07

Human Escalation Brief

Specifies exactly when and how a task hands off to a human, and what ‘resolved’ means.

Duplicate This Field Set

80% Rule

Automation may acknowledge and route; it must not pretend to be the human resolution.

The field set to lock in audience, message, offer, and KPI before copy or creative production starts.

Documents an automation's trigger, logic, and exit rules well enough that no one needs to open the platform flow builder to understand what it does.

Forces the math — margin impact, cannibalization, and expected lift — before any incentive gets approved.