Use When
An identifiable lead has shown enough intent to justify focused conversion communication.
Default Audience / State
Lead or high-intent lead who has not completed the first conversion.
Desired Customer Behavior
Complete the first purchase, booking, consultation, quote acceptance or other defined conversion.
Default Barrier Hypothesis To Validate
Uncertainty, insufficient proof, incomplete understanding, timing or friction.
80% Message Architecture
- T0: CONFIRM — acknowledge the action and make the next step obvious.
- T+short delay: EDUCATE/REASSURE — explain process, fit or what happens next.
- T+decision-cycle interval: PROOF — provide evidence, examples or credibility appropriate to the purchase.
- T+final useful interval: REMIND/INVITE — make a direct, low-friction next-step request.
Offer Starting Position
Start at Offer Ladder Level 1 or 2. Do not add a discount simply because the lead has not converted.
Default Suppressions / Exits
Exit immediately on conversion. Pause or route to human on meaningful reply. Suppress during unresolved service issue or invalid eligibility.
Primary KPI
Lead-to-customer conversion rate; time to first conversion.
Make It Yours
Lead definition, intent threshold, decision cycle, proof, CTA, human handoff, offer eligibility and channel permissions.