Brand Identity · Menu & Collateral Design · Lifestyle Merchandise · Social & Email · Website Optimization · Local Search
THE OPPORTUNITY
Capture and dene the energy of a destination.
Bring it to every brand experience.
Spritz brings coastal dining and vibrant social energy together in Stuart. The opportunity was to create a brand presence that captures its distinctive atmosphere, from relaxed daytime gatherings to lively evenings.
Lincoln Digital™ developed a cohesive visual identity and brand story across menus, merchandise and digital content. Social storytelling, local search and website enhancements extended the experience online, helping guests discover the venue and move toward a reservation.
DEFINE THE CULTURE
BRAND
IDENTITY
VISUAL DIRECTION & STORYTELLING
DIGITAL
DISCOVERY
LOCAL SEARCH & WEBSITE OPTIMIZATION
SOCIAL & EMAIL
CONTENT & CAMPAIGN CREATIVE
LIFESTYLE
BRAND
MENUS, COLLATERAL & MERCHANDISE
BRAND
IDENTITY
VISUAL DIRECTION & STORYTELLING
DIGITAL
DISCOVERY
LOCAL SEARCH & WEBSITE OPTIMIZATION
SOCIAL
& EMAIL
CONTENT & CAMPAIGN CREATIVE
LIFESTYLE
BRAND
MENUS, COLLATERAL & MERCHANDISE
THE SPRITZ IDENTITY
THE SOCIAL EXPERIENCE
DESIGNED FOR THE TABLE
THE SOCIAL EXPERIENCE
THE SPRITZ ATMOSPHERE
FROM DAY TO NIGHT
THE BRAND BEYOND THE VENUE
The Spritz Lifestyle
Custom apparel and curated lifestyle imagery extend Spritz’s spirit and character beyond the venue, carrying its identity into everyday moments.
SPRITZ CHARACTER
SIGNATURE DETAILS
HE SPRITZ LIFESTYLE
STUART’S UNIFORM
WEAR THE EXPERIENCE
The Result
From its visual identity and menus to digital content and lifestyle merchandise, our work brought Spritz’s coastal character into one cohesive brand experience.
The result is a brand that reflects the energy of the venue—from the first online impression to an evening out, and the pieces guests take home.