United States | Latin America
Stiebel Eltron
HOME COMFORT TECHNOLOGY
LOCATION
United States · Latin America
CATEGORY
Home Comfort Technology · Water Heating
SERVICES
Creative Direction · Multicultural Campaign Development · Web Management & SEO · Digital Advertising · Brand Strategy
THE OPPORTUNITY
One brand. Multiple markets. Meaningful connections in every language.
Through bilingual creative, localized websites and targeted digital campaigns, we translated Stiebel Eltron’s global story into relevant experiences for English- and Spanish-speaking audiences.
Lincoln partnered with the brand’s U.S. and LATAM divisions to build awareness and purchase consideration. Beyond translation, our approach adapted messaging, content and campaign execution to each market’s cultural context while maintaining a cohesive brand identity.
IMPACT & BRAND EXPANSION
ENGLISH + SPANISH CAMPAIGNS | USA + LATAM REACH | LOCALIZED DIGITAL EXPERIENCES | UNIFIED BRAND STRATEGY
A REFRESH ACROSS ALL APPLICATIONS
SOCIAL CONTENT MADE TO ENGAGE
CREATIVE BUILT FOR DISCOVERY
A GLOBAL MOMENT
World Cup Energy
The FIFA World Cup campaign brought a shared passion for soccer into Stiebel Eltron’s brand story. English- and Spanish-language creative connected the excitement of a global event with regional audiences, extending our multicultural approach into a timely cultural moment.
Looking Ahead
As Stiebel Eltron grows across the U.S. and LATAM, our partnership continues to connect a global brand with local audiences. From culturally relevant creative to regional web content and retail campaigns, we help build recognition, strengthen purchase consideration and create a consistent experience across markets.