Palm Beach County, Fl.
Wellington Florist
LUXURY FLORAL · RETAIL
LOCATION
Wellington, Fl
CATEGORY
Luxury Floral · Gifting · Retail
SERVICES
Brand Identity · E-commerce Web Design · Local SEO · Social & Email Marketing · Seasonal Campaigns
THE OPPORTUNITY
Refresh a local favorite.
Make every occasion a connection.
Through a refreshed identity, an intuitive online storefront and seasonal storytelling, we brought Wellington Florist’s artistry into a cohesive brand experience.
A longstanding community presence, Wellington Florist wanted its digital experience to reflect its personalized service. Lincoln connected that established reputation with a modern approach to shopping, discovery and gifting.
IMPACT & BRAND EXPANSION
ONLINE SALES GROWTH | STRONGER LOCAL VISIBILITY | STREAMLINED SHOPPING | REPEAT CUSTOMER ENGAGEMENT
THE WELLINGTON FLORIST IDENTITY
A FRESH TAKE ON THE BRAND
A COHESIVE LOOK IN PRINT
CREATIVE THAT TRAVELS
A FRESH CHAPTER
A Brand in Full Bloom
Modern typography, vibrant color and floral photography introduced a refreshed visual identity. From digital storefront to delivery cards, each application reflected the care behind every arrangement.
THE DIGITAL EXPERIENCE
SOCIAL THAT TELLS A BIGGER STORY
Looking Ahead
Every season brings new reasons to connect. Through holiday campaigns, local search and personalized email marketing, our work helps Wellington Florist stay present for milestone celebrations and everyday gestures alike.