What’s Included in Brand Consideration Pro and Premiere
Most companies do not need five different vendors to build one brand.
They need one partner capable of solving the entire brand consideration ecosystem correctly, cohesively, and efficiently.
That is exactly why Lincoln Digital created Brand Consideration.
A complete, end-to-end solution designed to unify strategy, identity, website, social presence, and storytelling under one system.
One decision solves all major brand consideration needs.
No fragmented execution. No conflicting creative directions. No unnecessary vendor management. No inflated a la carte pricing across disconnected providers.
Instead, the entire solution is built cohesively from the start.
Brand Consideration Pro
The Pro version includes five core elements:
1. Messaging
We create core messaging — including an ICP, brand promise, and positioning statements — that appeals to your audience’s needs and wants from a unique brand position.
2. Brand Identity
Based upon your brand heritage, audience intelligence, and competitive considerations, we create a new logo and complete visual identity package that connects with your audience.
3. Website
Your brand’s vision, value proposition, and updated identity are applied to create an all-new, compelling digital brand experience.
4. Social Media
Your new-look brand is extended to your social media profiles to unify appearance and help win active prospects.
5. Brand Video
By leveraging the most powerful storytelling tool in marketing, your enhanced brand is presented in a :30 brand film that resonates at the point of purchase.
Together, these five components create a unified brand system designed to strengthen trust, improve perception, and increase consideration among high-value consumers.
Brand Consideration Premiere
Premiere includes everything in Pro:
• Messaging
• Brand Identity
• Website
• Social Media
• Brand Video
And adds expanded rollout materials, including:
• Business cards
• Collateral
• Email creative
• Additional brand application materials
Upgrading to Premiere leaves no stone unturned to maximize your new brand investment.
The biggest difference is reach.
Pro builds the essential foundation.
Premiere extends the brand deeper into the everyday places customers, prospects, partners, and stakeholders experience your company.
Most importantly, both solutions are built by a team uniquely positioned to help brands win with premium consumers.
Because high-value audiences are harder to impress. Harder to convert. And significantly more sensitive to brand inconsistency.
Everything matters:
• Messaging
• Visuals
• Digital experience
• Social presentation
• And storytelling.
That is why solving all of these elements together — instead of separately — creates such a major competitive advantage. Ready to get started? Get in touch with us today.