Artificial Intelligence is in its early days. Though in terms of both time and resources, our investment in it is expanding rapidly. And when it comes to video created by generative AI, we already have some early wins to show.
As exemplified in this Linkedin post, our team created a series of full-length videos connecting one client’s brand promise to this Summer’s international soccer tournaments. Using AI, these videos were produced in 35% less time than normal. Due to our team’s understanding of how to harness these tools to resonate with the audience more effectively, they drove new users to our client’s website at a cost per visit of 40% less than the YTD average for the same client.
Other AI investments we’ve made benefit SEO performance by leveraging tools like OTTO by Search Atlas, upgrades to our Adobe Creative Suite licenses for improving branding and design work, as well as upgrades to our Monday project management infrastructure to increase the speed and sophistication with which we plan and manage client deliverables.
Further, every Lincoln Digital Group™ team member has a specific, measurable and achievable set of Q3 goals – we call them “Rocks” – for how they’ll leverage AI tools to enhance the most important and repeatable aspects of their work.
At LDG, we are not simply purchasing AI tools and experimenting with them. We have made them a part of our near-term tactics, long-term perspective, and built an actionable and accountable training plan around them to ensure continuous improvement for our clients.
Can your agency say the same? Let’s discuss.
