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Lamarina Restaurant

Client
Lamarina Restaurant

Services
Local SEO Optimization
Google Business Profile Management
Apple Maps Optimization
Social Media Management
Location Based Marketing

For Lamarina, a coastal dining destination in West Palm Beach, we developed a comprehensive local brand strategy focused on increasing their visibility among nearby diners and tourists searching for waterfront dining experiences.

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Social Media Brand Strategy

As shown in the image, we manage Lamarina’s social media presence with a focus on showcasing their coastal dining experience:

  • Create engaging content highlighting their waterfront location and ambiance
  • Develop Instagram feed and Stories content that captures their dining atmosphere
  • Implement strategic hashtag approach targeting local and tourist audiences
  • Design cohesive visual identity across social platforms
  • Manage posting schedule and community engagement
  • Create promotional content for special events and offerings

Our social media management has helped Lamarina build a following of over 4,300 Instagram followers, with engagement rates showing strong audience connection to their brand content.

Location-Based Brand Marketing

Understanding that Lamarina’s waterfront location is a key brand differentiator, our strategy emphasizes their unique setting:

  • Developed location-specific brand messaging highlighting their coastal atmosphere
  • Created content showcasing their waterfront views and dining environment
  • Implemented geo-targeted advertising to reach tourists and locals in proximity
  • Optimized their online presence for “waterfront dining” and related searches
  • Enhanced brand visibility in travel and tourism platforms focused on West Palm Beach

This location-centric approach ensures that Lamarina’s unique coastal position becomes central to their brand identity and visibility in the competitive local restaurant scene.

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Local Brand Search Optimization

Our local SEO strategy for Lamarina focuses on ensuring they appear prominently when potential diners search for relevant dining experiences:

  • Optimized their Google Business Profile with strategic location-based keywords
  • Enhanced Apple Maps presence with detailed restaurant information and visuals
  • Implemented location-specific SEO targeting “coastal restaurant West Palm Beach” searches
  • Developed content focused on “waterfront restaurant West Palm Beach” keyword variations
  • Created local search signals through consistent NAP (Name, Address, Phone) information
  • Optimized their online presence for proximity-based mobile searches

This localized brand strategy ensures that Lamarina appears prominently in map-based searches and local results when potential diners are looking for coastal dining options in West Palm Beach.

Google Business Profile Management

We provide ongoing management of Lamarina’s Google Business Profile to maximize their local brand visibility:

  • Maintain up-to-date business information including hours and special events
  • Publish regular Google Posts highlighting menu specials and restaurant events
  • Respond to and manage customer reviews to maintain positive brand reputation
  • Upload high-quality food and ambiance photography to showcase their dining experience
  • Optimize category selection and attributes to appear in relevant local searches
  • Monitor performance metrics to continuously refine local brand strategy

This comprehensive management ensures Lamarina maintains a strong local brand presence in Google’s ecosystem, capturing the attention of diners searching for coastal dining options.

Brand Visibility Results

Our comprehensive local brand strategy for Lamarina has delivered measurable outcomes:

  • Improved Local Search Rankings for key terms like “coastal restaurant West Palm Beach”
  • Increased Google Business Profile Visibility with higher impression and action metrics
  • Growing Social Media Presence with over 4,300 engaged Instagram followers
  • Enhanced Brand Recognition within the West Palm Beach dining scene
  • Stronger Local Brand Position as a premier waterfront dining destination

By implementing these integrated local brand strategies, we’ve helped Lamarina establish a distinctive presence in West Palm Beach’s competitive restaurant market, connecting their coastal dining experience with diners actively searching for waterfront restaurants.

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