Leadership Business Council

Strategic Brand Transformation

Our work with LBC began with a strategic evaluation of their existing brand identity:

• Analyzed their previous logo and brand elements (shown in Image 4)
• Conducted brand strategy sessions to identify positioning objectives
• Evaluated audience perception of existing visual identity
• Identified essential brand attributes to preserve and enhance
• Developed brand architecture to support their leadership positioning

This strategic approach ensured that our rebrand would maintain LBC’s established presence while creating a more sophisticated visual identity that reflects their position as Palm Beach’s premier business leadership organization.

Logo Redesign & Identity Development

Our design team created a modern, distinctive new logo system for LBC:

• Developed a contemporary primary logo with clean, professional typography
• Created a secondary logo variation for different application contexts
• Selected a sophisticated purple and navy blue color scheme
• Designed a recognizable logomark that works independently when needed
• Established clear space requirements and usage guidelines

As shown in Image 2, the new LBC logo features a modern rectangular shape with bold lettering, replacing the outdated curved elements in their previous identity. This redesign maintains brand recognition while significantly modernizing their visual presence.

Brand Color System Development

We created a comprehensive color palette that supports LBC’s professional positioning:

• Selected primary brand colors (purple and navy) that convey leadership and professionalism
• Developed complementary secondary colors (beige, tan, and light blue)
• Established exact color specifications for consistent reproduction:
  • Primary Purple: HEX: 470D67, Pantone: 2617 C
  • Primary Navy: HEX: 18345D, Pantone: P 534 C
• Created color application guidelines for different brand communications
• Designed color proportion recommendations for visual harmony

This thoughtful color system, documented in Image 2, provides LBC with versatile options while maintaining visual consistency across all brand applications.

Comprehensive Brand Collateral System

We designed a complete suite of brand collateral that implements the new identity:

• Created 2025 sponsorship package presentation materials
• Developed organizational overview and “Meet LBC” brand collateral
• Designed event marketing materials featuring high-caliber speakers
• Created membership recognition graphics and sponsor acknowledgment layouts
• Implemented consistent brand elements across all printed materials

As shown in Image 1, these materials maintain perfect brand consistency while adapting to different content needs, from sponsor packages to event promotions.

Brand Experience Elements

To extend the brand identity into physical experiences, we designed:

• Custom event lanyards and name badges featuring the new brand colors
• Billboard advertisement with brand messaging “Empowering Leaders, Driving Success”
• Environmental graphics for LBC headquarters and event spaces
• Event signage system for their signature breakfast programs
• Branded promotional items for member recognition

Image 3 showcases both the billboard design and branded lanyards, demonstrating how the new visual identity extends seamlessly into environmental and promotional applications.

Brand Guidelines Development

To ensure consistent implementation of the new brand identity, we created:

• Comprehensive brand guidelines documenting all identity elements
• Logo usage specifications with clear implementation instructions
• Color application standards for print and digital reproduction
• Typography hierarchy and font specifications
• Photography style guidance for brand communications

These detailed guidelines provide LBC and their partners with clear standards for maintaining brand integrity across all communications.

Brand Transformation Results

The comprehensive rebrand for Leadership Business Council has delivered significant outcomes:

• Enhanced Brand Perception among Palm Beach’s business leadership
• Increased Sponsorship Interest from prominent regional organizations
• Unified Brand Presence across all marketing communications
• Elevated Visual Identity that distinguishes LBC in the marketplace
• Consistent Brand Implementation through clear guidelines and standards