Storytelling in Marketing
How the Brain Naturally Processes Storytelling in Marketing And How We Make People, Products & Brands the Hero of Your Story Storytelling has been with humankind since the earliest of days. Not much of that original value of storytelling to gather and share experiences has changed. Through storytelling, we make sense of the world; it […]
Luxury Brand Marketing Strategies [INFOGRAPHIC]
Luxury Brand Marketing by Lincoln Digital Group Ready to Discuss How We’ll Help Grow Your Luxury Brand? Contact Us Here, or Call 561-815-5015 Today. Need specilaized luxury brand marketing services, but aren’t in the market for a new ad agency? Discover our specialized luxury marketing consultant sister company — Premium Brand Advisors™.
Putting Your Audience in the Mindset of the Sale: The Importance of a Customer-Centric Blog
By now we all know that blogging is one of the most powerful tools available to digital marketers. From emotional considerations like building a connection with customers, to technical imperatives relating to SEO, a quality blog delivers wide-spanning value. But while there are several rules that can help make your blog more successful, oftentimes not […]
‘Tis the Season for Statistics – Are You Taking a Mathematical Approach to Your Marketing?
Before we get started, yes, this piece is about math. But trust us, don’t run away, because marketing statistics and understanding how some simple concepts impact your success go hand-in-hand. Right now, we’re all gearing up for our holiday marketing efforts, and whether you’re planning a Black Friday blowout or a cause-focused Christmas, you can […]
Brand Evolution – The Reality of Necessity
In life, nothing stays the same. The universe, our planet, our species, our communications evolve little by little, day by day. Company Branding Evolution This same principle applies to brands. Before we dive into more details, let’s explain in simple terms what “brands” stand for. A brand is built to be a symbol of trust […]
Poetry in Workflow – How Linguistics Can Improve Your Marketing
Linguistics Can Improve Your Marketing – Lincoln Digital Group Agency Marketing Services It’s been said that marketing is equal parts art and science – but it’s also part poetry; part storytelling. When a good marketer creates a message for your potential customers, they’re like an author writing a compelling story, carefully crafting the perfect tone […]
Digital Marketing Services: The Power of Integrated Digital Marketing vs. a Piecemeal Approach
True to our digital marketing (and digital consulting) roots, we at Lincoln Digital Group are offering some insight into the power of integrated digital marketing services, especially when compared to the far-too-common piecemeal approach that marketing plans often utilize. Piecemeal and single-channel approaches are both pitfalls that are easy to find yourself in. Marketing budgets […]
True SEO Content Expertise from Lincoln Digital Group in Chicago
True SEO Content Expertise from Lincoln Digital Group in Chicago Since we were founded in 2010 as a SEO copywriting shop, Lincoln Digital Group has always made it our goal to be on the leading edge of current SEO practices and techniques. If your business website is lacking in traffic, appears disappointingly low in search […]