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Ethan Todd

Client
Ethan Todd Bespoke

Services
Branding
Website Design
Website Development
Social Media Content Creation

Evolution, not revolution, is often the name of the game for established luxury businesses. When you’ve spent decades building a reputation amongst a high-end clientele, the best outcomes come from building on brand equity thoughtfully and consistently. Our brand refinement for Ethan Todd Bespoke respected their heritage while creating a refreshed visual identity for today’s luxury marketplace. First, we determined the black and purple would remain core to their identity. The sophistication of black, along with the elegance and luxury of purple, communicated the business’ value proposition as naturally and effectively as any two colors on the planet. So, we then began concepting with a number of colors within this existing primary palette. We quickly narrowed down the ideal new shade of purple. Then, we began introducing third colors, in shades of off-white, to truly evolve the identity into new era.

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Our work with Ethan Todd Bespoke began with a fundamental understanding that subtle refinement was the appropriate path. We implemented our proven framework for luxury brand enhancement, focusing on evolutionary design that would respect their decades of brand equity while creating a fresh visual identity.

We maintained the core identity elements—the sophistication of black and the elegance of purple—that had long defined the Ethan Todd brand:

  • Refined the existing color palette with a carefully selected purple hue
  • Introduced a complementary off-white/beige for visual contrast
  • Created a sophisticated three-color system that honors their established identity
  • Developed color application guidelines for consistent implementation
  • Preserved core brand recognition while enhancing visual appeal

Through careful exploration of color psychology and luxury brand benchmarking, we identified the perfect shade adjustments that would evolve their visual identity while maintaining immediate brand recognition among their established clientele.

Selecting the right typography was crucial for a brand whose name appears not only on digital platforms but in the lining of their clients’ suit jackets:

  • Selected a strong, bold serif typeface for the primary brand name
  • Created typographic hierarchy with a secondary style for “bespoke”
  • Established clear typography guidelines for all brand applications
  • Ensured legibility across all platforms and materials
  • Balanced heritage sensibilities with contemporary design standards

This thoughtful typography system showcases the brand name with clarity and confidence across all touchpoints, while creating visual distinction between the established brand name and their service description.

To enhance the visual identity, we introduced subtle design elements that reference their craft:

  • Created custom thread and needle motifs reflecting their tailoring expertise
  • Developed pattern elements for secondary brand applications
  • Designed signature graphic touches for brand distinction
  • Established a visual language that communicates craftsmanship
  • Provided guidelines for consistent element implementation

These distinctive brand identity components created a more dimensional brand experience while maintaining clear connections to their heritage and craftsmanship.

With the refined brand elements established, we created comprehensive guidelines and applied them to digital touchpoints:

  • Developed detailed brand guidelines documenting all identity elements
  • Designed a new website that consistently applied the evolved identity
  • Created social media templates and profile designs
  • Established photography direction to complement the brand aesthetic
  • Ensured consistent brand implementation across all platforms

The digital presence was designed to appeal to their discerning clientele, with elegant interfaces, sophisticated imagery, and content that emphasized their expertise and attention to detail.

  • Refined Brand Color Palette that evolved their signature black and purple identity
  • Luxury Typography System balancing heritage with contemporary elegance
  • Custom Brand Identity Elements referencing their bespoke tailoring expertise
  • Comprehensive Brand Guidelines ensuring consistent application
  • Sophisticated Digital Brand Presence across website and social channels

The thoughtful brand evolution for Ethan Todd Bespoke delivered meaningful outcomes:

  • Enhanced Brand Perception while maintaining strong recognition
  • Preserved Brand Equity built over decades of client relationships
  • Increased Digital Engagement from their high-end target audience
  • Strengthened Brand Distinction in the competitive luxury market
  • Client Enthusiasm for a brand evolution that respected their heritage

The evolved brand identity was embraced wholeheartedly by Ethan Todd Bespoke, achieving our primary objective of creating a modern brand presence that honored their established reputation. More importantly, the refined identity continues to resonate with their discerning clientele, maintaining the strong emotional connection that drives their business while moving potential clients closer to purchase decisions.

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