Client
FKA
Services
Category SEO Discovery & Execution
Content Creation: Video and GIFs
Member Re-engagement Strategy
Authority Building & Backlink Acquisition
Video Production for Multi-Audience Appeal
When established businesses reach out to a marketing agency, it’s often because they know they want to change their growth trajectory. When Florida Kickboxing Academy approached us, they already had a vision of how to grow through their previous success with SEO and video content. Our partnership focused on creating consistent, expert brand content and digital strategies to help them establish stronger market positioning.
Brand Search Visibility Strategy
Building on FKA’s past success with search marketing, we implemented a comprehensive brand visibility strategy focused on category-specific optimization:
- Developed keyword strategy targeting martial arts brand terms
- Created on-page brand content focused on key services like Muay Thai training
- Implemented technical SEO enhancements to improve brand findability
- Established local search presence for their martial arts brand
- Positioned their brand as the premier option for combat sports training
This strategic approach targeted potential clients actively searching for martial arts training in their area, significantly improving the brand’s digital visibility.
Brand Content Development & Authority Building
We created compelling brand content that established FKA as the authoritative choice in their region:
- Produced distinctive website content that communicates their brand expertise
- Developed brand messaging highlighting their unique training approach
- Created brand authority content featuring instructor credentials and methodology
- Implemented backlink acquisition strategy to enhance brand credibility
- Established consistent brand voice across all content touchpoints
This dual-purpose content strategy improved search visibility while effectively communicating their unique brand proposition to potential clients, positioning FKA as the premier martial arts training option in their market.
Brand Video Production & Storytelling
To showcase the full range of FKA’s brand offerings, we produced three distinctive videos highlighting their brand experience:
- Created instructor profile videos featuring teaching philosophy and expertise
- Produced facility tour content showcasing their professional training environment
- Developed class experience videos demonstrating their training methodology
- Established consistent visual brand identity across all video content
- Implemented multi-platform distribution strategy for maximum brand visibility
These videos were strategically created to appeal to diverse audiences—from children to adults and beginners to experienced fighters—demonstrating that FKA offers expert instruction for all skill levels and fitness goals while maintaining consistent brand presentation.
Customer Reactivation Campaign
Recognizing the untapped potential in FKA’s existing client database, we implemented a brand-focused email campaign:
- Developed a 5-email sequence targeting lapsed members
- Created branded email templates with consistent visual identity
- Crafted compelling messaging that reinforced the brand’s value proposition
- Implemented personalization elements to enhance brand connection
- Designed conversion-focused calls to action for measurable results
This strategic approach to client retention leveraged FKA’s existing brand assets to recapture revenue opportunities with minimal additional investment, delivering approximately 35X ROI over multiple years of implementation.
Brand Marketing Highlights
- Category-Specific Brand Visibility targeting services like Muay Thai and cardio kickboxing
- Authority-Building Brand Content positioning FKA as the premier local option
- Multi-Audience Brand Videos appealing to diverse demographic groups
- Strategic Brand Credibility Enhancement through quality backlink acquisition
- High-ROI Brand Reactivation Campaign reconnecting with previous customers
Brand Performance Results
Our comprehensive digital brand strategy for Florida Kickboxing Academy has delivered significant business impact:
- Expanded Brand Visibility for key service categories
- Increased New Client Acquisition through optimized brand channels
- 35X ROI on Email Marketing over multiple years of implementation
- Successful Client Reactivation from previously dormant contacts
- Enhanced Brand Positioning as the premier martial arts training facility in their area
Through these interconnected brand strategies, we’ve helped FKA establish sustainable growth. The combination of new client acquisition through enhanced brand visibility, along with effective reactivation of past clients through targeted communications, has created a balanced approach to business growth that is both cost-effective and scalable.
