CAPITALIZING ON HIGH VALUE OPPORTUNITIES THROUGH A STRONGER LOW-FUNNEL FOCUS

Often times, established businesses grow in spite of their marketing efforts instead of because of them. Without a clear plan or focused use of time and resources from their marketing team, their full online potential is not maximized — and they realize it’s time for a change.

After coming to this realization in 2022, Kanga Property Management chose us to be their lead digital agency in Q1 2023. Following a review of website performance reports and spend documents, we aligned their 2023 goals for door growth with a variety of solutions that all contribute to achieving them.

By placing a focused SEO content and low-funnel paid media mix front and center in a new strategy, the client begun capturing more of the opportunities that were most likely to convert — and over time, growing overall conversion rate to more than double the 2023 industry benchmark (per Wordstream) — thanks to focused heat mapping and conversion rate optimization efforts.

They’ve also augmented this success by leveraging a social content plan to begin cultivating previously untapped opportunities, such as their Realtor Referral program, as well as their positioning their lease/sale analysis as a business development tool.