Client
Kathleen Carbonara
Services
Branding
Website Design & Development
Social Media Planning
Video Production
At Lincoln Digital, we are excited to share the brand transformation we achieved for Kitty Carbonara, a Palm Beach artist known for her unique oil portraits capturing life’s milestones and memories. Our collaboration focused on creating a distinctive brand identity and digital presence that would authentically represent her artistic vision while connecting her with new collectors.
This allowed us to create a brand that harmoniously represented her creative passion. To showcase Kitty’s stunning artwork, we designed and developed a user-friendly website. Not only did it visually represent her unique style, but it also ensured an easy and enjoyable browsing experience for her clients. Our strategic social media planning allowed Kitty to connect with a wider audience. By sharing her artistic process and personal stories, she has successfully engaged art enthusiasts and potential clients.
Artist Brand Identity Development
For Kathleen Carbonara, we designed a brand identity that balances artistic expression with professional sophistication:
- Visual identity elements that complement—rather than compete with—her artwork
- Brand color palette selection that enhances her painting style
- Typography choices that reflect both elegance and approachability
- Brand messaging framework that communicates her unique artistic perspective
- Consistent visual identity across all touchpoints
This thoughtful brand design approach allowed us to create a visual identity that harmoniously represents her creative passion while establishing a professional presence in the competitive fine art market.
Portfolio Website Design & Development
We designed and developed a custom website that serves as a sophisticated digital gallery for Kitty’s body of work:
- Portfolio-focused website design that showcases her oil portraits in their best light
- Intuitive site architecture guiding visitors through her artistic process
- Commission information presentation that clarifies her services
- Responsive design ensuring optimal viewing on all devices
- Visual design elements that maintain brand consistency
The website balances visual impact with functionality, creating an engaging digital experience that effectively presents her work to potential clients and collectors.
Brand Story Video Production
Through strategic video production, we captured compelling visual narratives that communicate Kitty’s artistic identity:
- Studio process videos revealing her unique painting techniques
- Artist interview content showcasing her perspective and philosophy
- Behind-the-scenes footage documenting her approach to portrait commissions
- Video content optimized for website and social media platforms
These engaging visual stories highlight her distinctive approach to portraiture and the emotional depth she brings to each commission, helping potential clients understand the value proposition behind her work.
Social Media Content Strategy
We developed a cohesive social media content plan that extends her brand presence to digital platforms:
- Content strategy that balances completed works and artistic process
- Consistent visual presentation that reinforces brand identity
- Storytelling approach that reveals the inspiration behind portraits
- Engagement tactics that connect with art enthusiasts and collectors
This strategic approach has helped Kitty build meaningful audience connections while educating potential clients about the value of commissioning original oil portraits.
Brand Project Highlights
- Artist Brand Identity Design that complements her artistic style
- Portfolio Website Design showcasing her work with optimal presentation
- Brand Story Videos revealing her artistic process and philosophy
- Social Media Content Strategy connecting with art enthusiasts and collectors
- Commission Process Communication making her services clear and accessible
Brand Performance Results
Our comprehensive brand design and digital strategy for Kathleen Carbonara has delivered meaningful outcomes:
- Enhanced Brand Recognition within Palm Beach’s art and social communities
- Increased Commission Inquiries through improved brand presence
- Growing Social Media Following of engaged art enthusiasts and potential clients
- Clear Brand Positioning that distinguishes her work in the competitive portrait market
- Streamlined Client Experience from inquiry to delivery
Creative Professional Partnership
Our collaboration with Kathleen Carbonara demonstrates our approach to brand identity design for creative professionals. By balancing artistic integrity with effective brand strategy, we’ve helped Kitty showcase her exceptional talent to a wider audience while maintaining the authentic voice and vision that makes her portraits so special to her clients.
