Client
Living Local
Services
Re-Brand
Website design
Website Development
User Experience Enhancement
Digital Content Strategy
For a publication to connect with readers, it needs a website that looks great and provides an outstanding user experience. Lincoln Digital was hired to design and develop a new website for Living Local while also executing an overall re-branding that transformed their brand perception. To tie the entire brand re-fresh together in a compelling way, we designed and developed an all-new website as the final step. Using an engaging scheme, lively patterns and textures that made the user feel like they were in the middle of South Florida, our website design team transformed the business’ digital hub from outdated experience into a modern, exciting touchpoint that every local business can connect with.
Publication Brand Redesign
Our work with Living Local began with a complete reimagining of their visual brand identity:
- Developed a fresh, vibrant logo that captures South Florida’s energy
- Created a comprehensive color palette system for brand consistency
- Designed typography selections that balance readability with visual appeal
- Established brand guidelines for consistent implementation
- Extended brand elements across all digital and print touchpoints
This brand transformation repositioned Living Local as a modern, authoritative voice in the community while creating a cohesive experience that resonates with both readers and advertisers.
South Florida-Inspired Visual Identity System
We created a distinctive visual identity system that brings the Living Local brand to life:
- Designed lively patterns and textures that evoke South Florida’s character
- Developed custom graphic elements for brand distinction
- Created branded image treatment guidelines for editorial content
- Established visual hierarchy systems for content presentation
- Designed flexible templates for various content types
This visually engaging brand approach transforms each interaction into a celebration of local culture, making the content feel more authentic and connected to the community it serves.
Website Design & Brand Implementation
To tie the entire brand refresh together, we designed an all-new website as the culmination of the rebrand:
- Translated brand identity elements into a cohesive digital experience
- Created custom website interface designs that showcase the new brand
- Designed responsive layouts optimized for all devices
- Developed branded content presentation templates
- Established visual consistency across all site sections
Using an engaging design scheme that made users feel immersed in South Florida, our design team transformed the publication’s digital hub from an outdated experience into a modern, exciting brand touchpoint that connects with readers and local businesses alike.
User Experience Design & Information Architecture
For a publication, reader engagement is paramount. We developed a user-centered experience design that enhances content discovery:
- Created intuitive navigation systems aligned with reader behaviors
- Designed user flows that highlight featured content while enabling exploration
- Developed content categorization systems for improved organization
- Balanced editorial features with advertiser visibility in the interface design
- Improved content relationship structures to encourage deeper engagement
The site architecture was carefully crafted through user-centered design principles, creating value for all stakeholders while maintaining brand consistency throughout the experience.
Modern Website Development
The Living Local website was developed with cutting-edge technology to bring the brand design to life online:
- Built responsive frameworks ensuring optimal viewing across all devices
- Implemented performance optimizations for faster page loading
- Developed custom content management tools for the editorial team
- Created flexible content modules for varied presentation needs
- Integrated analytics for ongoing performance measurement
Recognizing that many readers access local content on mobile devices, we prioritized responsive design and optimized loading speeds to deliver a seamless brand experience regardless of how users connect with the publication.
Brand Project Highlights
- Complete Brand Redesign that repositioned Living Local as a modern South Florida authority
- Comprehensive Visual Identity System with distinctive South Florida-inspired elements
- Custom Website Interface Design that embodies the new brand positioning
- Intuitive Content Discovery System making it easier for readers to find relevant stories
- Enhanced Business Directory Design improving connections between readers and local establishments
- Mobile-Optimized Brand Experience accommodating on-the-go content consumption
- Improved Advertising Integration creating more value for business partners
Brand Performance Results
The comprehensive rebrand and website design for Living Local has delivered significant improvements:
- Increased Site Traffic with visitors spending more time exploring content
- Higher Brand Engagement including more page views per session
- Improved Advertiser Interest stemming from the publication’s enhanced brand image
- Better User Satisfaction demonstrated through positive feedback and reduced bounce rates
- Strengthened Brand Perception within the South Florida community
The transformed Living Local digital experience can be explored at www.livinglocalflorida.com, where visitors can experience firsthand how our comprehensive brand development and website design work has revitalized this important community publication.
