Lila Life

Smart existing businesses are often on the lookout for new opportunities to evolve their Brand and better connect with their ideal target audiences. And they’re willing to boldly leave their prior Brand scheme in the past. To help Lila Life, a South Florida-based integrative wellness and coaching business better connect with their ideal targets, we guided them to taking those necessary steps with this re-brand project.

The vision of this high-touch integrative wellness and coaching firm is to make a major impact in the world while providing positive change through coaching and healing, and access to wellbeing for healing and change.

By starting with their values of providing access, empowerment and growth to people willing to work for it — and then underscoring Lila’s connection to nature — we concepted a distinct group of warm earth tones that spoke to the overall brand position. Then, by creating contrasting hues of each tone, the Brand ultimately received a unique color pallete that represented the light and the dark, or the sun and moon, of life.

Timeless and transformed into a Brand with an evergreen identity, Lila Life’s re-brand brings new clients the confidence, comfort and calm they need to be at their best.