Stiebel Eltron

Video Storytelling that Connects with Consumers
Services
  • Script writing
  • Storyboarding
  • Video production
  • Media placement
In today’s landscape, video is a necessary element of effective marketing. You simply can’t tell a compelling brand or product story without it. Stiebel Eltron, the worldwide leader in electric tankless water heating, knew this when they decided to update their video resources in 2020. After listening to our strategic rationale, they hired Lincoln Digital Group to guide their nearly 100 year old brand through new video concepts, to full production and finally, media placement — ultimately transforming their brand perception and online growth trajectory.
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:15 SECOND VIDEOS

Enhanced Quality, YouTube Presence & Sales Opportunities

The resulting videos significantly enhanced the quality of the brand’s appearance on a platform that was essential to their competitive landscape — YouTube. Research told us this is where shoppers within the category made their buying decisions. Our media placement efforts generated more than 100,000 video views by in-market shoppers in less than two months, and lifted organic searches (SEO) by more than 130% during the same time.

What’s more, since the video series launched, the company has sold nearly as many units in five months of 2021 than they did in all of 2019 — proving the impact that our approach to video storytelling and consumer targeting can make.

What can that type of growth do for your business?

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