01
The Roadmap
- Days 1–10: discovery, journey map, state/segment dictionary.
- Days 11–20: customer value opportunity map and Priority 1 program briefs.
- Days 21–35: automation specs, campaign assets, offer/calendar logic.
- Days 36–45: build and UAT.
- Days 46–55: phased launch and production verification.
- Days 56–60: initial learning, handoff updates and Priority 2 backlog.
02
Use
For a focused lifecycle installation with multiple connected journeys.