01
The Roadmap
- T-Strategy: objective/audience/behavior/barrier approved.
- T-Brief: message/offer/channel/suppression/KPI locked.
- T-Production: copy/creative built.
- T-Build: platform setup and targeting.
- T-QA: links, audience, offer, frequency, tracking and exclusions.
- T-Operations: inventory/capacity/fulfillment confirmed.
- Launch: production verification.
- Post: learning record and Vault decision.
02
Use
Every material scheduled campaign.