Customer Journey Map J07

Satisfied Customer → Advocate

Maps how a satisfied customer becomes a reviewer, referrer, and long-term advocate.

01

Journey Stages

Success evidence — Need: recognition · Action: thank/recognize.
Review opportunity — Need: simple request · Action: ask for honest review.
Referral opportunity — Need: clear fit and easy sharing · Action: referral ask.
Advocate — Need: continued relationship · Action: recognize, VIP/access where earned.

Mandatory Adaptation

02

Make It Yours

success evidence, review/referral policy, attribution, recognition and suppression logic.

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Customer Journey Map#J03

First Customer → Repeat Customer

Maps how a first-time customer becomes a repeat customer, including the reminder and convenience touches that close the gap.

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