Customer Journey Map
Stage-by-stage archetypes of how a customer actually moves through your business, with the need, company action, and KPI defined at each step.
Lead → Customer
Maps how a lead becomes a paying customer — the need, company action, and KPI at each stage from first contact to first conversion.
View template →New Customer → First Success
Maps the path from a new customer’s first purchase to their first real success with the product or service.
View template →First Customer → Repeat Customer
Maps how a first-time customer becomes a repeat customer, including the reminder and convenience touches that close the gap.
View template →Repeat Customer → VIP
Maps how a repeat customer qualifies for and moves into VIP treatment.
View template →Active → At-Risk → Retained
Maps the cycle from healthy active customer through at-risk signals to a recovered, retained customer.
View template →Lapsed → Reactivated → Stable
Maps how a lapsed customer gets reconnected, reactivated, and stabilized into normal repeat behavior.
View template →Satisfied Customer → Advocate
Maps how a satisfied customer becomes a reviewer, referrer, and long-term advocate.
View template →Service Issue → Recovery
Maps the path from a service issue being detected to full recovery and safe re-entry into normal marketing.
View template →