LDG Offer Ladder Quick-Start

• 1 — VALUE COMMUNICATION: No incentive. Clarify outcome, differentiation, proof, fit or legitimate urgency.
• 2 — CONVENIENCE: Reduce effort: easier booking/reorder, priority scheduling, saved preferences, delivery/access improvement.
• 3 — ADDED VALUE: Bonus, enhancement, gift or add-on without cutting the core price.
• 4 — BUNDLE: Combine complementary products/services into a stronger total value proposition.
• 5 — ACCESS: Early access, priority booking, preferred inventory, previews or private experiences.
• 6 — THRESHOLD: Reward larger spend, quantity, commitment, bundle or other desired behavior.
• 7 — LOYALTY / VIP: Differentiated value earned by historical behavior.
• 8 — MONETARY DISCOUNT: Reduce price only when barrier, economics and desired behavior justify it.

Use the weakest credible mechanism capable of producing the desired behavior. Do not move to stronger incentives just because they are easy to communicate.