Loyalty templates

4 templates

Customer meets approved VIP/high-value criteria.

KPI: VIP retention; VIP revenue contribution; participation in VIP benefits.

Customer has demonstrated satisfaction, loyalty or advocacy potential.

KPI: Referral participation; referred lead conversion; referred customer value.

Meaningful relationship/purchase milestone.

KPI: Retention/engagement among milestone cohort.

An 8-level offer ladder, from plain value communication up to monetary discounts, so you reach for the weakest offer that will still work.