Offer Framework O05

Added-Value Framework

A modest enhancement can change perceived value.

Use When

A modest enhancement can change perceived value.

Core purchase + [COMPLEMENTARY BONUS/ENHANCEMENT] if [QUALIFICATION].

Mandatory Before Use

incremental cost, capacity, customer relevance and fulfillment.

A quick-reference matrix that matches common customer barriers — awareness, trust, price, effort — to the right type of response.

An 8-level offer ladder, from plain value communication up to monetary discounts, so you reach for the weakest offer that will still work.

Value is real but misunderstood.