Offer Framework O08

Threshold Framework

The business wants to reward a larger desired behavior.

Use When

The business wants to reward a larger desired behavior.

When customer reaches [SPEND/QUANTITY/COMMITMENT], unlock [BENEFIT].

Mandatory Before Use

incremental behavior hypothesis, margin, cannibalization and qualification.

A quick-reference matrix that matches common customer barriers — awareness, trust, price, effort — to the right type of response.

An 8-level offer ladder, from plain value communication up to monetary discounts, so you reach for the weakest offer that will still work.

Value is real but misunderstood.