If SEO is leveraged effectively, a business should enjoy high visibility not only in branded search terms, but in general category terms that are shared by competitors. If a website isn’t expanding its category reach, then it’s not gathering new customers. That’s why Stiebel Eltron, the world’s leading company in tankless water heating systems, contacted the Lincoln Digital Group to boost the brand’s digital visibility in the United States.
Despite its leadership in the industry, the name of Stiebel Eltron did not have the same recognition and impact in the region as it did in European markets, and therefore, needed to improve traffic flow on its website.
Stiebel Eltron enjoyed impressive quarter-over-quarter category visibility growth between Q4 2020 and Q1 2021, an especially impressive outcome considering that this period spanned one of the highest spikes in the Coronavirus pandemic which hindered economic activity worldwide.p>
Individual Category Impression Growth as High as+60%
Total Top 10 Category Impression Increase+134.34%
Although they are highly positive numbers, Lincoln Digital Group continues to design innovative and creative strategies to further increase Stiebel Eltron's digital presence in the region and consolidate its recognition as a world leader in the industry.