Smart marketing strategies are tailored to a business’s strengths, resources, budget, mission, and values. That’s why a small business has a completely different marketing strategy than a large corporation, and even from a mid-sized business down the street. Here are some helpful tips for small business owners to get their message out into the world and bring in loyal customers.
Talk to Your Digital Marketing Audience
Ask your followers to engage with your content by liking, sharing, or commenting, and always reward them by responding to them when they do so. Reciprocating engagement quickly and personally when people engage with your content can also encourage others to engage as well.
Use Stories as a Marketing Strategy
Stories are a great way to add a personal touch to your marketing, giving audiences little sneak peeks of a day in your life or a new product, and you can also run quick polls or ask questions with stories to get people engaged. There are endless ways to get creative with and personalize your stories, so have some fun playing around with this. And you can use the “swipe up” feature to send people to a website, landing page, or another desirable link.
Build a Community Around Your Digital Marketing Business
What’s better about a small business than a big one? Small businesses know the neighborhood, the people who give them business, and their likes, dislikes, and stories. By building a positive and supportive community around your brand, you’re investing in your customers the same way you’re asking them to invest in you. Show your customers you care about them, and you’ll be surprised how willing they are to give back.
Utilize User-Generated Digital Marketing Content
User-generated content (UGC) is basically the modern form of word-of-mouth advertising. Encourage your customers to tell everyone how much they love your business and why – and reward them when they do. This can start conversations about your brand among customers new and old, and it’s effectively free advertising on your end.
Separate Yourself with Strong Brand Identity and Logo Design
A logo serves as the visual representation of your brand identity and can help to differentiate you from competitors in the market. A well-designed logo can also serve as a memorable symbol, which helps increase brand recognition and boosts brand recall. Additionally, a strong logo can help to establish credibility for your small business, making it appear more professional and trustworthy. A local advertising agency has the proper connections in your area to help you partner with the best digital designer to get the logo you’re dreaming of.
Choose The Right Social Media Platforms for Digital Marketing
Don’t spread yourself too thin by trying to be on every social media platform under the sun – choose the one or two platforms where your target customers are congregating most heavily.
The top three social medial platforms for B2C businesses are Facebook, Instagram, and TikTok. High-quality visuals are invaluable for showcasing your products and offerings to the public. Social media is a perfect example of where a partnership with an advertising agency is in your favor. They will have the expertise necessary to get the most out of your social media presence. Invest in learning everything you can about these specific platforms rather than everything about all of them.
Drive Traffic with Smart Search Engine Optimization
Search engine optimization (SEO) is an essential component of any successful digital marketing campaign. When used effectively, it helps your web page to rank higher in search engine results pages (SERPs). This process requires a tremendous amount of research, analysis, and ongoing optimization to stay ahead of the curve since search algorithms change frequently. SEO aims to drive more qualified traffic to a site, improve engagement and conversions, and generate more visibility and brand awareness online. SEO strategies must be tailored to your specific niche, target audiences, and geographical locations to maximize results and ROI.
Share Your Digital Marketing Story
Studies show that when given a choice between two identical products, one with a story behind it and one without, consumers will opt for the product with a story behind it. Customers want to know the kind of business they’re supporting and the kind of people who run it. That’s you! Build an authentic brand on social media by telling the origin story of your business, why you started it, and what makes it unique.
Need an Advertising Agency in West Palm Beach?
Savvy marketing strategies for your small business are some of the best investments you can make. The best marketing strategy for your small business is partnering with an experienced advertising agency. Not sure where to start? Schedule a consultation with Lincoln Digital Group.