Vision: Our Digital Marketing Blog

Website Development and Web Design Services

May 25, 2023

See How Our West Palm Beach Web Development Company Grows Your Business

Website development and web design services are ubiquitous in the modern business environment. Many companies provide them. Your customers demand the benefits and convenience it can provide them. And your competitors can treat it as a business advantage if they execute it more effectively than you.

In 2023, a new website that truly changes your business may seem easy to come by. In reality, it’s not. There are countless opportunities for missed opportunites. We’ve missed plenty of them ourselves. But the unique expertise that comes with providing website development and web design services since 2013 means Lincoln Digital Group is an ideal partner to guide you to success with your next website.

Web Design Services and Development for All Needs

At Lincoln Digital, we’ve spent a decade providing high-end, start-to-finish web development services, and we have a proven track record for building websites that convert visitors into customers. We guide businesses from idea to impact developing the following types of web needs:

WordPress websites
Drupal websites
Shopify websites
Information and content websites
E-commerce websites
Media and entertainment websites
Account-based websites

To deliver the website development results you’re seeking, our team first understands what new website “victory” looks like to you. Then, we deliver plans for achieving your specific goals to ensure your new website leads customers to the buying actions you need in order to grow.

And since we mentioned results, here are some outcomes of our web design services:

View our complete website portfolio.

What Makes an Effective Website?

An effective website that funnels customers to buying behaviors requires a combination of elements that all work together to form a cohesive, well-designed, and functional website.

Custom web design is essential for creating a website that stands out from the competition. At Lincoln Digital Group, we tailor our web development to the unique needs and branding of small businesses like yours to make it more engaging and memorable for customers. Our talented team of web designers can create a custom design for you that is both aesthetically pleasing and functional.

Responsiveness is another essential component of an effective website. With the vast majority of people using mobile devices to access the internet, a website that is not optimized for mobile use can be a major turnoff for customers. Conventional wisdom dictates that you have about four seconds to impress a customer with your website before they get bored or frustrated with the design and click away.

A good website is optimized for search engines, with relevant keywords, meta descriptions, and tags that help improve its visibility and ranking on search engine results pages. A solid SEO strategy is essential for securing a website’s relevance in the vast world of the web. Only through diligent and consistent use of keywords and other types of SEO strategies can a website remain competitive in search engine rankings.

An effective website should be user-friendly, fast-loading, and easily navigable, providing visitors with a positive user experience. This includes using clear and concise language, high-quality images and videos, and intuitive site architecture.

Regularly update your website with fresh and relevant content, such as blog posts, news updates, or new product releases. This helps to keep visitors engaged and coming back to the website, as well as improves the website’s search engine rankings. Search engines kick websites down the rankings for things like dead links, recurring content on multiple pages, and out-of-date information.

An effective website should also be secure and reliable, ensuring that customers’ personal and financial information is protected. This can be achieved through the use of secure encryption technologies and regular site maintenance and updates.

How can you hope to build a website that incorporates custom web design, responsive features, a user-friendly interface, high-quality content, site security, and reliable performance? Lincoln Digital Group will help your business create a powerful online presence that attracts and retains customers, establishes brand identity, and helps to grow your business. Read on to learn about our formula for effective web development.

Our Formula for Effective Web Development

Responsive Design / Mobile Responsiveness

Responsive websites automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone. We use our technical knowledge and design expertise to ensure that your website looks and functions in a manner that’s ideal for that specific experience –, no matter what device your customers are using to shop.

UX Design

Our designers are experts at crafting websites that are intuitive to navigate and funnel customers toward buying actions.

Content

Our creative agency services team tells the story of your brand on your website and other channels via blogging, imagery, and other content.

WordPress Development

We not only develop WordPress websites so that your brand can wield an effective, functional website unique to your business – but we use Elementor to manage the key technical aspects of the backend, such as automation capabilities, plugin management, and security.

WordPress provides the framework, while it’s Elementor that lets you build the beautiful site resting on the frame. This visual drag and drop editor allows us to seamlessly build webpages capable of sophisticated, dynamic functionality. It means working more intuitively, with no need to code in order to create a professional website.

What Does Effective Web Development Look Like?

Web development that successfully achieves conversions requires a lot of research and effort. It means studying the habits of your customers and then building a website that takes advantage of their browsing tendencies. It also means performing research on your competitors, for example, by identifying opportunities to surpass them in terms of SEO and other factors.

At Lincoln Digital Group, we’re focused on data-driven web development. Once we’ve collected all of this information, we use it to build websites that load rapidly, rank highly on search engines, lead users down the path to purchase, and monitor analytics so that we can continue to refine your site for ever-growing success.

As a result, your company gains a website that connects with your audience, creates buying actions then keeps them coming back for more. Ultimately, that creates greater market share for you.

Lincoln Digital Group: A Web Development Agency that Delivers Results

At Lincoln Digital Group, we’ve spent nearly a decade building websites that help our clients beat the competition, reach customers, and convert. Our expert team is highly skilled at working within virtually every industry, and we’ve helped our clients achieve substantial successes in markets across the United States and around the world.

What kinds of successes are we talking about? For one automotive client, we delivered year-over-year sales records in 11 out of 12 months over the course of 2020. This is impressive no matter what the circumstance, but especially so when you consider that this achievement spanned the economic difficulties presented by the pandemic, which had a particularly negative impact on vehicle sales.

In another recent case, we helped our client secure growth in search engine category impressions by as much as 60%, achieving 135% increases in the top 10 categories overall. This resulted in a 34% growth in conversions over the course of just a few months.

Suffice it to say that if you’re looking for a website that converts, our digital marketing agency delivers.

What’s the Difference Between Web Design Services and Web Development?

One thing that a lot of people have confusion about involves the question of web development vs. web design. What’s the difference between the two?

Essentially, web design is one aspect of web development. It encompasses factors like graphics and layout, and quality design is essential for presenting users with a website that is visually appealing, on-brand, and intuitive to navigate.

Effective web design is achieved through significant hands-on experience and a keen visual eye toward user expectations. It comes from years of working with wide-ranging brands on a diverse variety of projects, and an understanding of the best practices and modern design principles necessary to help drive customer connection and acceptance.

At Lincoln Digital Group, our team offers over 100 years of combined experience working with high-end brands throughout the world. We’ll provide you with a website that makes you appear best-in-class, all while effectively guiding customers to the sale.

Leverage Web Development Proven to Help You Capture Opportunities

When you choose Lincoln Digital for your web development needs, you not only get a website that converts, but benefit from our ongoing analysis and optimizations.

As market conditions change, we’re here to determine how customer interactions are evolving then identify opportunities to improve and build upon previous successes. This ensures that your site won’t experience diminishing impact over time, and that you’re not wasting money on ineffective campaigns.

At Lincoln Digital, we’re committed to helping you win your market, and we provide the sort of data-driven web development services that you need to maximize your marketing budget and get on the path to reliable, repeatable growth online.

Contact Us for Website Development and Design Services in West Palm Beach

Is your business ready to be the next success story working with our West Palm Beach web development company? Contact us for assistance today.

lincoln digital group 10 year anniversary

Lincoln Digital Group at 10 Years: A Marathon Made of Milestones

May 17, 2023

How We Became The Digital Experience Leaders™…and What Happens Next

On May 13th, 2013, “this” all began with a walk in the park. Specifically, Lincoln Park — the Northside Chicago neighborhood.

In many ways, that day feels like a lifetime ago for me. In others, it seems like yesterday.

I recall so many things about spending that Spring day with my parents — mainly the fact that I wouldn’t stop spouting off my best(?) attempts at naming my budding agency — as we strolled the Halstead St. and Armitage Ave. corridor.

But most pertinent to this story, I remember the eureka moment exceptionally clearly. We were across the street from a Lululemon store, and my father said “I got it!”

Huh? I replied.

“Lincoln Digital Group,” he said.

I paused for a moment, unsure. And then I realized it was a perfect fit.

What’s in a Name? For Lincoln Digital Group, Exactly Three Things

Not only did I live and work in Lincoln Park, in a state nicknamed the Land of Lincoln, but I also happen to share something personally significant in common with our 16th President himself. And so it went: Lincoln Digital Group was it.

Next, we entered the Lululemon store. I sat down on the bench while my mother shopped, and I purchased lincolndigitalgroup.com on the spot.

That’s how “this” — this Brand, this website you are reading, this agency you hopefully engage — came to be.

Now, for more…

Less Background, More Journey

I believe we’ve done a thorough job documenting our history and agency background. This page won’t repeat that. Those stories exist elsewhere — here and here.

This is about what makes us, us. The most significant things we’ve experienced over 10 years of client service. The key mile-markers in our history. And what defines us going forward.

Braman Motorcars (2013-2014) was the springboard for our first years. We graduated from specialized vendor — bringing to life the first of its kind in the industry iOS and Android app — to digital agency of record. There, we launched the Audi A3, the BMW i3 and the Porsche Macan into the South Florida market, and gained so many invaluable experiences along the way. In retrospect, it was very early for us. Maybe too early for that particular (massive) responsibility. But it prepared us for what was to come (much sooner than later).

Provident Jewelry was our first well-known non-auto account. And our biggest website design and development project up til that time. We did some very cool video work there for both the retailer and co-op campaigns with their brands. In the end, I took my lumps on that account. But it also taught me the virtues of choosing the right growth (ie. Customer fit).

Adding Reeves in 2016 was a game-changer for us. And for me. It was like Braman 2.0, except I actually knew what I was doing. From sales, to service and e-commerce support, Reeves is
where we really came into our own as an agency, serving 21 business divisions at once. That forced us to plan, prioritize and perform more than any other client had. We were fortunate to achieve countless all-time sales records for the group during our more than six years of service. Before they were acquired in 2021, our service for Reeves was punctuated by one of our biggest milestones yet — a “Big Game” activation and 50 Birthday campaign, video and website work.

Stiebel Eltron was the first multi-national and Spanish-language business we supported. They are the world leader in electric water heaters and operate on all 6 continents. We hired and trained a native Spanish-speaking team, quickly on-boarded the first 2-3 markets, then rapidly added another 6 within a few years. The brand / wholesaler / retailer relationships — as well as the product launches and unique social media activations with an established, nearly 100 year old brand like this — are a privilege to be apart of.

From there, it’s been a whirlwind of invaluable new milestones. We began working with our first surgical client, Morrison Clinic. Our first DTC brand, Instabeauty. Our first professional fighter, Asa Ten Pow. And our first real estate developer, NDT Development. In between were coaches, chiros, plus countless keynote presentations and video shoots. The perspective gained and processes refined during these most recent few years have been irreplaceable and eye-opening in what they’ve enabled us to experience and observe.

And after all of this thus far — delivering our creative, executing the plan, and assessing the outcomes — it’s become clear to me. We simply deliver measurably superior results.

What a Strong Marketing Agent Really Does

To me, a full-service agency has always been about more than simply the overall strategy and execution. There are countless agencies that can think and perform. But what I’ve come to understand is that there’s so much more to being a great agent than campaign performance alone. When I think about how a full service agency best serves is clients, “to advocate” and “to be accountable” are the descriptions that come to mind. That’s not something that anyone taught me and told me I needed to know when I founded LDG. So I’ll share what it means here.

This means we’re always pressing media partners for more value add, better placements, and pushing back wherever, and whenever, their decisions stand to negatively impact our clients. Most importantly, it means we’re committed. Committed to their best interests. Committed to doing what it takes for the best chance to win. Committed to having their back. And, when necessary, committed to telling them unpleasant truths about the outcomes their decisions are likely to make.

I like to think this is a large part of what separates us from others and has contributed to the 10 years we’ve enjoyed thus far.

Gratitude

When I think about our marathon journey, it’s been a continuous accumulation of experiences, skills, successes, failures (and more failures), in development of expertise.

There are a number of very special people that have helped make Lincoln Digital Group what it is over the years. Without them, we may not be here at all. Beginning with our founding team of Christina, Charles, Nick and Kaeli.

Next came Cara, Diogo, Karina, Luis, John and Wil. Then Kayla, Rene, Diego, Lilliam, Patty and Sam.

And I can’t forget longtime valued clients such as Frank, Gerard, Jeff, Red, Jonathan, Mrs. R, Kim, Kelly, Josh, John and Elyssa. Nor critical professional services providers like Lesley and Jeff.

I’m sincerely grateful for all your support and contributions to helping make Lincoln Digital Group what it is today.

The Next Ten Years

A business milestone such as turning 10 years old forces you to consider many things as a Founder and CEO. One day, your eyes are simply thrown open to where you’ve been, where you are, and what needs to change to get where you want to go.

As we began working on the next decade earlier this year, it became painfully obvious to me that there is still so much work left to do to achieve my vision. I am now almost always working on how to better understand and serve our customers. How to better track our effectiveness for them. How to truly understand what business we are in for them. And most importantly, how to develop and get the most out of our team to continue helping them achieve their work and life goals while delivering measurably superior results to our clients. In fact, Lincoln Digital Group now has a business coach to help us bring these goals to fruition.

I won’t bore you with the details. But I will say that you’ve already begin to see some of what we’re working on in terms of how we operate. And you will continue to see many more changes as 2023 progresses.

Because for the next decade, we are working on getting more of what’s rightfully ours: More of the clients and experiences representative of a premier digital marketing agency that measurably improves the perception and opportunities on behalf of the most notable brands in the world with superior results.

-Justin Cerone, Founder and CEO

Lincoln Digital Group

Lincoln Digital Group at 10 Years: A Marathon Made of Milestones

May 2, 2023

How We Became The Digital Experience
Leaders™…and What Happens Next

On May 13th, 2013, “this” all began with a walk in the park. Specifically, Lincoln Park — the
Northside Chicago neighborhood.

In many ways, that day feels like a lifetime ago for me. In others, it seems like yesterday.

I recall so many things about spending that Spring day with my parents — mainly the fact that I
wouldn’t stop spouting off my best(?) attempts at naming my budding agency — as we strolled
the Halstead St. and Armitage Ave. corridor.

But most pertinent to this story, I remember the eureka moment exceptionally clearly. We were
across the street from a Lululemon store, and my father said “I got it!”

Huh? I replied.

“Lincoln Digital Group,” he said.

I paused for a moment, unsure. And then I realized it was a perfect fit.

What’s in a Name? For LDG, Exactly Three Things

Not only did I live and work in Lincoln Park, in a state nicknamed the Land of Lincoln, but I also
happen to share something personally significant in common with our 16th President himself.
And so it went: Lincoln Digital Group was it.

Next, we entered the Lululemon store. I sat down on the bench while my mother shopped, and
I purchased lincolndigitalgroup.com on the spot.

That’s how “this” — this Brand, this website you are reading, this agency you hopefully engage
— came to be.

Now, for more…

Less Background, More Journey

I believe we’ve done a thorough job documenting our history and agency background. This
page won’t repeat that. Those stories exist elsewhere — here and here.

This is about what makes us, us. The most significant things we’ve experienced over 10 years
of client service. The key mile-markers in our history. And what defines us going forward.

Braman Motorcars (2013-2014) was the springboard for our first years. We graduated from
specialized vendor — bringing to life the first of its kind in the industry iOS and Android app —
to digital agency of record. There, we launched the Audi A3, the BMW i3 and the Porsche
Macan into the South Florida market, and gained so many invaluable experiences along the
way. In retrospect, it was very early for us. Maybe too early for that particular (massive)
responsibility. But it prepared us for what was to come (much sooner than later).

Provident Jewelry was our first well-known non-auto account. And our biggest website design
and development project up til that time. We did some very cool video work there for both the
retailer and co-op campaigns with their brands. In the end, I took my lumps on that account.
But it also taught me the virtues of choosing the right growth (ie. Customer fit).

Adding Reeves in 2016 was a game-changer for us. And for me. It was like Braman 2.0, except
I actually knew what I was doing. From sales, to service and e-commerce support, Reeves is
where we really came into our own as an agency, serving 21 business divisions at once. That
forced us to plan, prioritize and perform more than any other client had. We were fortunate to
achieve countless all-time sales records for the group during our more than six years of
service. Before they were acquired in 2021, our service for Reeves was punctuated by one of
our biggest milestones yet — a Super Bowl activation [link] and 50 Birthday Brand identity,
video and website work.

Stiebel Eltron was the first multi-national and Spanish-language business we supported. They
are the world leader in electric water heaters and operate on all 6 continents. We hired and
trained a native Spanish-speaking team, quickly on-boarded the first 2-3 markets, then rapidly
added another 6 within a few years. The brand / wholesaler / retailer relationships — as well as
the product launches and unique social media activations with an established, nearly 100 year
old brand like this — are a privilege to be apart of.

From there, it’s been a whirlwind of invaluable new milestones. We began working with our first
surgical client, Morrison Clinic. Our first DTC brand, Instabeauty. Our first professional fighter,
Asa Ten Pow. And our first real estate developer, NDT Development. In between were coaches,
chiros, plus countless keynotes and video shoots. The perspective gained and processes
refined during these most recent few years have been irreplaceable and eye-opening in what
they’ve enabled us to experience and observe.

And after all of this thus far — delivering our creative, executing the plan, and assessing the
outcomes — it’s become clear to me. We simply deliver measurably superior results.

What a Strong Marketing Agent Really Does

To me, a full-service agency has always been about more than simply the overall strategy and
execution. There are countless agencies that can think and perform. But what I’ve come to
understand is that there’s so much more to be being a great agent than performance alone.
When I think about how a full service agency best serves is clients, “to advocate” and “to be
accountable” are the descriptions that come to mind. That’s not something that anyone taught
me and told me I needed to know when I founded LDG. So I’ll share what it means here.

This means we’re always pressing media partners for more value add, better placements, and
pushing back wherever, and whenever, their decisions stand to negatively impact our clients.
Most importantly, it means we’re committed. Committed to their best interests. Committed to
doing what it takes for the best chance to win. Committed to having their back. And, when
necessary, committed to telling them unpleasant truths about the outcomes their decisions are
likely to make.

I like to think this is a large part of what separates us from others and has contributed to the 10
years we’ve enjoyed thus far.

Gratitude

When I think about our marathon journey, it’s been a continuous accumulation of experiences,
skills, successes, failures (and more failures), in development of expertise.

There are a number of very special people that have helped make Lincoln Digital Group what it
is over the years. Without them, we may not be here at all. Beginning with our founding team of
Christina, Charles, Nick and Kaeli.

Next came Cara, Diogo, Karina, Luis, John and Wil. Then Kayla, Rene, Diego, Lilliam, Patty and
Sam.

And I can’t forget longtime valued clients such as Frank, Gerard, Jeff, Red, Jonathan, Mrs. R,
Kim, Kelly, Josh, John and Elyssa. Nor critical professional services providers like Lesley and
Jeff.

I’m sincerely grateful for all your support and contributions to helping make Lincoln Digital
Group what it is today.

The Next Ten Years

A business milestone such as turning 10 years old forces you to consider many things as a
Founder and CEO. One day, your eyes are simply thrown open to where you’ve been, where
you are, and what needs to change to get where you want to go.

As we began working on the next decade earlier this year, it became painfully obvious to me
that there is still so much work left to do to achieve my vision. I am now almost always working
on how to better understand and serve our customers. How to better track our effectiveness
for them. How to truly understand what business we are in for them. And most importantly,
how to develop and get the most out of our team to continue helping them achieve their work
and life goals while delivering measurably superior results to our clients. In fact, Lincoln Digital
Group now has a business coach to help us bring these goals to fruition.

I won’t bore you with the details. But I will say that you’ve already begin to see some of what
we’re working on in terms of how we operate. And you will continue to see many more
changes as 2023 progresses.

Because for the next decade, we are working on getting more of what’s rightfully ours: More of
the clients and experiences representative of a premier digital marketing agency that
measurably improves the perception and opportunities on behalf of the most notable brands in
the world with superior results.