Digital Marketing Agency: Latest Posts

lincoln digital group marketing agency


Discover How Consumers Interact with Digital Media in the Area


  • It is intended to give business leaders and marketing decision makers a perspective into the consumer digital media landscape in the West Palm Beach DMA
  • It spans the past 12 months – from October, 2022 to October, 2023: This is a critical note because West Palm, Palm Beach and the County at-large continue to have a large seasonal component – so the fact we studied one entire “season,” and one entire “off-season” gives as accurate a picture as possible as to daily life over a 12 month span
  • It analyzes the major media outlets, cultural touchstones and lifestyle destinations shaping the daily experience of consumers in the market
  • It uses a combination of publicly available 3rd party and proprietary 1st party data
    • Sources: SEMRush, RivalIQ, Google Trends and more
  • It is independently developed by Lincoln Digital Group; there are no sponsors or underwriters


  1. WPTV (Channel 5)
  2. The Palm Beach Post (PBP)
  3. WPEC (Channel 12)
  4. PB Illustrated
  5. PB Daily News (The Shiny Sheet)
  6. ML Palm Beach
  7. The Norton
  8. The Square
  9. The Royal
  10. The Kravis Center



Contrary to some misconception, West Palm =/= Palm Beach

  • Locals know what Google searches show: There’s a wide gap between the two municipalities
Google Term Comparison - WPB vs PB | West Palm Beach Digital Marketing Agency Research
Comparison: How often West Palm Beach is searched compared to Palm Beach on Google. Source: Google Trends.

West Palm is heavily driven by Northeastern influence…and the opportunity outdoor sports and entertainment…

  • Concerts, weather and golf dominate top search terms 
digital marketing agency west palm beach search volume interests data
Shown (first map): Location of people searching for West Palm Beach. Shown (second map): Most popular search topics related to West Palm Beach. Source: Google Trends.

Using Google for local businesses is not unusual, but affinity this strong is…

  • See #4 and #5
west palm beach digital agency research data
Shown: Most popular search topics made by users located within City limits. Source: Google Trends.


They care more about what you sell than who you are (at least online)…

Two-thirds of all websites that serve West Palm Beach consumers in our study had these as their most trafficked pages, in this order:

  1. Homepage.
  2. An offering page (everything from suits to paintings to fitness classes in our study).
  3. About.

…and have a passion for great design, the holidays, and diamonds (on our burger)…

You want locals’ attention? All it takes is designer Christmas trees, Santa giveaways, diamonds and the Easter bunny.

These are the best performing social media posts by significant area accounts over the past 12 months.

Shown: The top-performing Instagram post during the 12 month timeframe, as measured by “lift.” Source: Rival IQ.



Nora Research - west palm beach online marketing agency data
Above: Another high-performing Instagram post during the 12 month timeframe, as measured by “lift.” Source: Rival IQ.
Comparative research advertising agency west palm beach
Above: The Square’s top-performing Instagram post of the year. Surprise, surprise: the post is a giveaway featuring Santa. Source: Rival IQ.

…they’re dialed into Nora…

Four posts from the forthcoming adaptive re-use development — including groundbreaking and the first tenant announcement video – have audince engagement rates (ie. likes/comments/shares) above 25%. This is more than four times Instagram’s stated average of 4.2%.

online marketing agency west palm beach comparative data
Here: The top-performing Instagram post in the area during the 12 month timeframe, as measured by “engagement rate” — or the percentage of the audience that likes, comments or shares a post. Source: Rival IQ.



WPTV is the online news leader (with weather and real estate issues to thank)…

  • Tied with PBP for total traffic (2.5MM users/mo.)
  • A highly engaged audience, with nearly 25 mins spent on site, and more than 200% better than PBP on average pages per visit
  • Nearly half of the unique visitors of PBP


advertising agency research data
Above: Website traffic pattern and top pages from the area’s broadcast and digital news leader, WPTV. Source: SEMRush.
comparing advertising agency data
Above: Organic (SEO) traffic pattern from the area’s broadcast and digital news leader, WPTV. Source: SEMRush.

…but The Palm Beach Post is more vibrant lately…

  • The Dolphins move the needle on audience behavior
  • A less engaged audience than WPTV,  spending 9 minutes per visit compared to 25


ad agency research
Above: Organic (SEO) traffic pattern from the area’s legacy media news leader, The Palm Beach Post. Source: SEMRush.

…with users that behave more like legacy media viewers…

  • Roughly two-times the monthly unique visitors of WPTV
  • Greater percentage of desktop users than WPTV
  • More engagement from political, education and local news issues than WPTV
ad agency research data comparisons
Above: Website traffic pattern and top pages from the area’s media news leader, The Palm Beach Post. Source: SEMRush.

WPEC: Strong in search across devices, but a less engaged audience than its peers

west palm beach digital marketing research data
Above: Website traffic pattern and top pages from broadcast and digital news challenger, WPEC. Source: SEMRush.


west palm beach digital marketing agency analyses
Above: Organic (SEO) traffic pattern and top pages from broadcast and digital news challenger, WPEC. Source: SEMRush.

WPEC: Acquiring its web audience from a divserse mix of channels

digital marketing agency comparison data
Above: Website traffic detail by acquisition, from broadcast and digital news challenger, WPEC. Source: SEMRush.

Palm Beach Illustrated has — as expected — a very unique audience profile…

  • More than half of all visitors arrive via desktop devices
  • Top traffic pages are more “lifestyle and entertainment,” less “news to know”
  • A much smaller unique visitor footprint, for a more niche segment of the market
digital marketing agency comparative analysis
Above: Website traffic pattern and top pages from Palm Beach Island’s leading periodical, Palm Beach Illustrated. Source: SEMRush.

…as their search traffic goes, so too they seem to go…

west palm beach ad agency research and analysis
Above: Organic (SEO) traffic pattern and top pages from Palm Beach Island’s leading periodical, Palm Beach Illustrated. Source: SEMRush.


ad agency comparative data
Above: The user “traffic journey” showing how the audience of Palm Beach Illustrated behaves before and after visiting their site. Source: SEMRush.

ML Palm Beach

  • Fluctuating traffic, but many more ways to attract an audience than most others
  • People don’t need to know them to find them (positive for new audience growth)
  • Their traffic pattern reflects the Palm Beach audience: “Away for the Summer”
west palm beach digital marketing agency
Above: Organic (SEO) traffic pattern and top pages from Modern Luxury Palm Beach. Source: SEMRush.

agency marketing

advertising agency
Above: Website (SEO) traffic pattern and top pages from Modern Luxury Palm Beach. Source: SEMRush.


The Kravis Center

  • The elephant in the landscape
  • Slightly seasonal, but a primarily steady audiemce
  • No surprises here: Branded search, and brand loyalty, carry the day
west palm beach digital marketing agency
Above: Organic (SEO) traffic pattern and top pages from the area’s leading cultural instituion, The Kravis Center for the Performing Arts. Source: SEMRush.

The Norton

  • An institution in South Florida art
  • Strong branded search presence, but lighter on discovery from new prospects 
west palm beach advertising agency
Above: Organic (SEO) traffic pattern and top pages from renowned art museum, The Norton. Source: SEMRush.

…summers get slow…

west palm beach online marketing agency
Above: Website traffic pattern and top pages, as well acquisition channel detail, for The Norton. Source: SEMRush.

The Square (formerly Rosemary Square, and CityPlace before that)

  • A relatively small, but engaged, web audience
  • The new and forthcoming projects are driving a significant portion of their traffic
  • Organic search is their primarily acquisition channel, indicating strong new audience discovery prospects
 digital marketing agency
Above: Website traffic pattern and top pages, as well acquisition channel detail, for are shopping mall The Square (formerly Rosemary Square, and CityPlace). Source: SEMRush.

The Royal aka Royal Poinciana Plaza

  • IYKYK, but if you don’t…do you even find it online to go?
    • See the relatively small organic search traffic
  • Their digital footprint prioritizes social media over search
west palm beach ad agency
Above: Organic (SEO) traffic pattern and top pages for Palm Beach outdoor shopping mall, The Royal. Source: SEMRush.

The end…for Now

Using digital data such as this that encompasses all of the area’s leading media, commercial and cultural institutions, our hope is that businesses are able to gain insights/understanding into when, where and how to best engage with specific segments of the consumer audience compromising the West Palm Beach DMA .

We also hope this will help business leaders gain some unique perspective into what this valuable audience has recently been most responsive to online. While there’s much more to still cover, we believe this initial data collection will help marketers unlock new value by capitalizing on big picture habits and trends. Stay tuned…

Want to discuss the meaning of this data in more detail with us? Book a call here.



Introducing Brand Consideration Pro: A Proven Solution, Now More Comprehensive

In 2021, we debuted our Brand Consideration offering in order to solve a common set of challenges that prospects were repeatedly contacting us for help with.

A specialized offering that improved brand perception and grew opportunities for business both established and emerging, our brand consideration solution fixed client’s Brand identity, website and Instagram challenges in order to increase their overall brand consideration – ie. a consumer’s likelihood to buy from them. 

Today, with numerous Palm Beach County and South Florida businesses reliability growing opportunities thanks to their new branding, website and social media presences, we’re proud to exapnd and introduce our proven solution to address other needs a business in this same scenario is likely to encounter. 

Now offered as Brand Consideration Pro, this expanded solution includes everything from video templates to email campaigns and print assets to help Founders, CEOs, CMOs and Marketing Directors continue to solve the same core problem that the core Brand Consideration solution addresses at a fundamental level. 

Importantly, every single element of this expanded offering maximizes the value and impact of the original, core solution.  

See the full complement of Core and Pro Brand Consideration solutions HERE.

Why Choose a Brand Consideration Solution?

After fixing your brand consideration solution, you’ll have thoughts like this:

The word “PRO” doesn’t even say enough about my experience with LDG. I needed a logo and branding refresh as well as a new website that our show’s viewers would enjoy experiencing. LDG ensured that they understood the style and functionality we needed along with the developmental back end support so we could be heard online.
-Jana Angel
POSH Theory
And this:

There are many, many things about it that I love and am excited and proud of.

Thank you! You guys are amazing and brilliant and have given me more than I ever hoped for.

-Kathleen Carbonara

Carbonara Fine Art

And, also this:

Lincoln Digital Group did a terrific job creating my website. Their talented team of designers created something that I am very proud of, and would highly recommend this company. Extremely professional, courteous and with quick turnaround, Lincoln Digital Group should be your only choice for all your marketing and social media needs. I am a very satisfied customer. It was a pleasure working with them.

-Todd Feldman

Ethan Todd

How Does the Solution Come Together?

Below is a graphic of how our brand consideration solutions work together in a sequence to help improve your perception grow your opportunities:
brand consideration solution

Solving Brand Consideration: The Best End (or Beginning) to Your Year

For B2C businesses, there’s never a wrong time to increase a consumer’s likelihood to purchase from your brand. So, whether if it’s to end 2023, or begin 2024, solving your brand consideration with our help is an initiative proven to improve your brand perception, and grow leads as well as revenue — and what’s a better way than that to punctuate a business’ calendar?
Book a call today to get started.
digital marketing buyers guide

Our Digital Marketing Buyers’ Guide

Buyers’ Guide: 7 Ways to Know You’re Ready to Switch to Lincoln Digital Group

1. Your current agency is not “looking around the corners” of your business. Instead of anticipating 1 or 2 quarters out into time, they’re stuck thinking 1 or 2 weeks into time. Seasonal adjustments aren’t being accounted for.  Tactics aren’t changing with the times. Media buys aren’t being planned accordingly. And they are simply are not seeing the big picture. Anticipation and planning is a core competency of Lincoln Digital Group — when you sense your business can’t continue to grow without it, it’s time to call us.

2. Attribution is non-existent (or worse, irrelevant). When sales reports aren’t accounted for, conversion costs aren’t monitored, and key buying actions on your site are not reported as leading indicators, your risk increases and your digital campaign effectiveness almost always decreases. Your firm is not simply paying to pay, or spending simply to spend. You need to see the proof in the pudding from UTMs to Persona profiles, Conversion Rates and IP tracking — and that’s what LDG delivers.

3. There’s no creative harmony. Either you’re tired, or your creative’s tired. Or both. Either way, that means there’s no harmony in the creative process with your agency. Too much feedback, or too much comfort, rarely creates the conditions for too much growth. When you’re ready to hand over the brief and review a handful of core concepts without needing to get in the weeds — and then let us take it across the finish line in accordance with your brand guide — you’re ready for LDG.

4. You’re tired of not playing to win: You’re budget constrained. Your pigeonholed. Your budget is being eaten away by click fraud. And your current agency isn’t doing a thing to change it. Nor do they truly know how to. You need the paid media tools and platforms, the intuition for navigating the “tough” budget conversations, and the expertise of managing seven figure annual paid media budgets to out-performing ROAS results. When you’re tired of not playing to win, you’re ready for LDG.

5. Pretty pictures aren’t producing you a profit. Branding is essential. Design is critical. But there are limits to where they can take you. They are not substitutes for an agency that can do them well, and then do more with them for your same dollar. When branding and design is not clearly creating more buyers for you— or, the type of buyers you want — you’re ready to think more comprehensively with your go to market approach. It’s time for the strategic, full-funnel, creative-to-campaign execution resources of an agency like LDG.

6. You’re thinking long-term. Long term is 3-5 years out in our world. Yes, we help you monetize the here and now. But, using our 10 years of B2C retail agency experience, we also help you against doing so at the expense of tomorrow. Marketing (when done well) is chess. Brands that rob Peter to pay Paul play checkers. When you’re prepared with patience to execute the business plan, and you want advice for the long-term instead of advice desperate to fall the long gap between your sales and your target, you’re ready to switch to LDG.

7. You value priorities, not perfection. In B2C marketing, speed, responsiveness and a contemporary approach to your audience engagement approach wins your business. And the nature of B2C marketing is that there’s always more to do, more needs than time, and often one or two things left undone. You hate it. We hate it. But, our vision is fixed on helping you win exponentially more than you lose. That means unrelenting prioritization and cost-benefit analysis. When you’re ready for a grown up agency with 10 years of expertise in knowing where and how to best spend their time for your business, you’re ready to switch to LDG.


Ready to Discuss a Change? Let’s Talk.

Website Development and Web Design Services

See How Our West Palm Beach Web Development Company Grows Your Business

Website development and web design services are ubiquitous in the modern business environment. Many companies provide them. Your customers demand the benefits and convenience it can provide them. And your competitors can treat it as a business advantage if they execute it more effectively than you.

In 2023, a new website that truly changes your business may seem easy to come by. In reality, it’s not. There are countless opportunities for missed opportunites. We’ve missed plenty of them ourselves. But the unique expertise that comes with providing website development and web design services since 2013 means Lincoln Digital Group is an ideal partner to guide you to success with your next website.

Web Design Services and Development for All Needs

At Lincoln Digital, we’ve spent a decade providing high-end, start-to-finish web development services, and we have a proven track record for building websites that convert visitors into customers. We guide businesses from idea to impact developing the following types of web needs:

  • WordPress websites
  • Drupal websites
  • Shopify websites
  • Information and content websites
  • E-commerce websites
  • Media and entertainment websites
  • Account-based websites

To deliver the website development results you’re seeking, our team first understands what new website “victory” looks like to you. Then, we deliver plans for achieving your specific goals to ensure your new website leads customers to the buying actions you need in order to grow.

And since we mentioned results, here are some outcomes of our web design services:


View our complete website portfolio.

What Makes an Effective Website?

An effective website that funnels customers to buying behaviors requires a combination of elements that all work together to form a cohesive, well-designed, and functional website.


Custom web design is essential for creating a website that stands out from the competition. At Lincoln Digital Group, we tailor our web development to the unique needs and branding of small businesses like yours to make it more engaging and memorable for customers. Our talented team of web designers can create a custom design for you that is both aesthetically pleasing and functional.


Responsiveness is another essential component of an effective website. With the vast majority of people using mobile devices to access the internet, a website that is not optimized for mobile use can be a major turnoff for customers. Conventional wisdom dictates that you have about four seconds to impress a customer with your website before they get bored or frustrated with the design and click away.


A good website is optimized for search engines, with relevant keywords, meta descriptions, and tags that help improve its visibility and ranking on search engine results pages. A solid SEO strategy is essential for securing a website’s relevance in the vast world of the web. Only through diligent and consistent use of keywords and other types of SEO strategies can a website remain competitive in search engine rankings.


An effective website should be user-friendly, fast-loading, and easily navigable, providing visitors with a positive user experience. This includes using clear and concise language, high-quality images and videos, and intuitive site architecture.


Regularly update your website with fresh and relevant content, such as blog posts, news updates, or new product releases. This helps to keep visitors engaged and coming back to the website, as well as improves the website’s search engine rankings. Search engines kick websites down the rankings for things like dead links, recurring content on multiple pages, and out-of-date information.


An effective website should also be secure and reliable, ensuring that customers’ personal and financial information is protected. This can be achieved through the use of secure encryption technologies and regular site maintenance and updates.


How can you hope to build a website that incorporates custom web design, responsive features, a user-friendly interface, high-quality content, site security, and reliable performance? Lincoln Digital Group will help your business create a powerful online presence that attracts and retains customers, establishes brand identity, and helps to grow your business. Read on to learn about our formula for effective web development.


Our Formula for Effective Web Development

  • Responsive Design / Mobile Responsiveness

Responsive websites automatically adjust and adapt to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone. We use our technical knowledge and design expertise to ensure that your website looks and functions in a manner that’s ideal for that specific experience –, no matter what device your customers are using to shop.


  • UX Design

Our designers are experts at crafting websites that are intuitive to navigate and funnel customers toward buying actions.


  • Content

Our creative agency services team tells the story of your brand on your website and other channels via blogging, imagery, and other content.


  • WordPress Development

We not only develop WordPress websites so that your brand can wield an effective, functional website unique to your business – but we use Elementor to manage the key technical aspects of the backend, such as automation capabilities, plugin management, and security.


WordPress provides the framework, while it’s Elementor that lets you build the beautiful site resting on the frame. This visual drag and drop editor allows us to seamlessly build webpages capable of sophisticated, dynamic functionality. It means working more intuitively, with no need to code in order to create a professional website.


What Does Effective Web Development Look Like?

Web development that successfully achieves conversions requires a lot of research and effort. It means studying the habits of your customers and then building a website that takes advantage of their browsing tendencies. It also means performing research on your competitors, for example, by identifying opportunities to surpass them in terms of SEO and other factors.

At Lincoln Digital Group, we’re focused on data-driven web development. Once we’ve collected all of this information, we use it to build websites that load rapidly, rank highly on search engines, lead users down the path to purchase, and monitor analytics so that we can continue to refine your site for ever-growing success.

As a result, your company gains a website that connects with your audience, creates buying actions then keeps them coming back for more. Ultimately, that creates greater market share for you.

Lincoln Digital Group: A Web Development Agency that Delivers Results

At Lincoln Digital Group, we’ve spent nearly a decade building websites that help our clients beat the competition, reach customers, and convert. Our expert team is highly skilled at working within virtually every industry, and we’ve helped our clients achieve substantial successes in markets across the United States and around the world.

What kinds of successes are we talking about? For one automotive client, we delivered year-over-year sales records in 11 out of 12 months over the course of 2020. This is impressive no matter what the circumstance, but especially so when you consider that this achievement spanned the economic difficulties presented by the pandemic, which had a particularly negative impact on vehicle sales.

In another recent case, we helped our client secure growth in search engine category impressions by as much as 60%, achieving 135% increases in the top 10 categories overall. This resulted in a 34% growth in conversions over the course of just a few months.

Suffice it to say that if you’re looking for a website that converts, our digital marketing agency delivers.

What’s the Difference Between Web Design Services and Web Development?

One thing that a lot of people have confusion about involves the question of web development vs. web design. What’s the difference between the two?

Essentially, web design is one aspect of web development. It encompasses factors like graphics and layout, and quality design is essential for presenting users with a website that is visually appealing, on-brand, and intuitive to navigate.

Effective web design is achieved through significant hands-on experience and a keen visual eye toward user expectations. It comes from years of working with wide-ranging brands on a diverse variety of projects, and an understanding of the best practices and modern design principles necessary to help drive customer connection and acceptance.

At Lincoln Digital Group, our team offers over 100 years of combined experience working with high-end brands throughout the world. We’ll provide you with a website that makes you appear best-in-class, all while effectively guiding customers to the sale.

Leverage Web Development Proven to Help You Capture Opportunities

When you choose Lincoln Digital for your web development needs, you not only get a website that converts, but benefit from our ongoing analysis and optimizations.

As market conditions change, we’re here to determine how customer interactions are evolving then identify opportunities to improve and build upon previous successes. This ensures that your site won’t experience diminishing impact over time, and that you’re not wasting money on ineffective campaigns.

At Lincoln Digital, we’re committed to helping you win your market, and we provide the sort of data-driven web development services that you need to maximize your marketing budget and get on the path to reliable, repeatable growth online.


Contact Us for Website Development and Design Services in West Palm Beach

Is your business ready to be the next success story working with our West Palm Beach web development company? Contact us for assistance today.

lincoln digital group 10 year anniversary

Lincoln Digital Group at 10 Years: A Marathon Made of Milestones

How We Became The Digital Experience Leaders™…and What Happens Next

On May 13th, 2013, “this” all began with a walk in the park. Specifically, Lincoln Park — the Northside Chicago neighborhood.

In many ways, that day feels like a lifetime ago for me. In others, it seems like yesterday.

I recall so many things about spending that Spring day with my parents — mainly the fact that I wouldn’t stop spouting off my best(?) attempts at naming my budding agency — as we strolled the Halstead St. and Armitage Ave. corridor.

But most pertinent to this story, I remember the eureka moment exceptionally clearly. We were across the street from a Lululemon store, and my father said “I got it!”

Huh? I replied.

“Lincoln Digital Group,” he said.

I paused for a moment, unsure. And then I realized it was a perfect fit.

What’s in a Name? For Lincoln Digital Group, Exactly Three Things

Not only did I live and work in Lincoln Park, in a state nicknamed the Land of Lincoln, but I also happen to share something personally significant in common with our 16th President himself. And so it went: Lincoln Digital Group was it.

Next, we entered the Lululemon store. I sat down on the bench while my mother shopped, and I purchased on the spot.

That’s how “this” — this Brand, this website you are reading, this agency you hopefully engage — came to be.

Now, for more…

Less Background, More Journey

I believe we’ve done a thorough job documenting our history and agency background. This page won’t repeat that. Those stories exist elsewhere — here and here.

This is about what makes us, us. The most significant things we’ve experienced over 10 years of client service. The key mile-markers in our history. And what defines us going forward.

Braman Motorcars (2013-2014) was the springboard for our first years. We graduated from specialized vendor — bringing to life the first of its kind in the industry iOS and Android app — to digital agency of record. There, we launched the Audi A3, the BMW i3 and the Porsche Macan into the South Florida market, and gained so many invaluable experiences along the way. In retrospect, it was very early for us. Maybe too early for that particular (massive) responsibility. But it prepared us for what was to come (much sooner than later).

Provident Jewelry was our first well-known non-auto account. And our biggest website design and development project up til that time. We did some very cool video work there for both the retailer and co-op campaigns with their brands. In the end, I took my lumps on that account. But it also taught me the virtues of choosing the right growth (ie. Customer fit).

Adding Reeves in 2016 was a game-changer for us. And for me. It was like Braman 2.0, except I actually knew what I was doing. From sales, to service and e-commerce support, Reeves is
where we really came into our own as an agency, serving 21 business divisions at once. That forced us to plan, prioritize and perform more than any other client had. We were fortunate to achieve countless all-time sales records for the group during our more than six years of service. Before they were acquired in 2021, our service for Reeves was punctuated by one of our biggest milestones yet — a “Big Game” activation and 50 Birthday campaign, video and website work.

Stiebel Eltron was the first multi-national and Spanish-language business we supported. They are the world leader in electric water heaters and operate on all 6 continents. We hired and trained a native Spanish-speaking team, quickly on-boarded the first 2-3 markets, then rapidly added another 6 within a few years. The brand / wholesaler / retailer relationships — as well as the product launches and unique social media activations with an established, nearly 100 year old brand like this — are a privilege to be apart of.

From there, it’s been a whirlwind of invaluable new milestones. We began working with our first surgical client, Morrison Clinic. Our first DTC brand, Instabeauty. Our first professional fighter, Asa Ten Pow. And our first real estate developer, NDT Development. In between were coaches, chiros, plus countless keynote presentations and video shoots. The perspective gained and processes refined during these most recent few years have been irreplaceable and eye-opening in what they’ve enabled us to experience and observe.

And after all of this thus far — delivering our creative, executing the plan, and assessing the outcomes — it’s become clear to me. We simply deliver measurably superior results.

What a Strong Marketing Agent Really Does

To me, a full-service agency has always been about more than simply the overall strategy and execution. There are countless agencies that can think and perform. But what I’ve come to understand is that there’s so much more to being a great agent than campaign performance alone. When I think about how a full service agency best serves is clients, “to advocate” and “to be accountable” are the descriptions that come to mind. That’s not something that anyone taught me and told me I needed to know when I founded LDG. So I’ll share what it means here.

This means we’re always pressing media partners for more value add, better placements, and pushing back wherever, and whenever, their decisions stand to negatively impact our clients. Most importantly, it means we’re committed. Committed to their best interests. Committed to doing what it takes for the best chance to win. Committed to having their back. And, when necessary, committed to telling them unpleasant truths about the outcomes their decisions are likely to make.

I like to think this is a large part of what separates us from others and has contributed to the 10 years we’ve enjoyed thus far.


When I think about our marathon journey, it’s been a continuous accumulation of experiences, skills, successes, failures (and more failures), in development of expertise.

There are a number of very special people that have helped make Lincoln Digital Group what it is over the years. Without them, we may not be here at all. Beginning with our founding team of Christina, Charles, Nick and Kaeli.

Next came Cara, Diogo, Karina, Luis, John and Wil. Then Kayla, Rene, Diego, Lilliam, Patty and Sam.

And I can’t forget longtime valued clients such as Frank, Gerard, Jeff, Red, Jonathan, Mrs. R, Kim, Kelly, Josh, John and Elyssa. Nor critical professional services providers like Lesley and Jeff.

I’m sincerely grateful for all your support and contributions to helping make Lincoln Digital Group what it is today.

The Next Ten Years

A business milestone such as turning 10 years old forces you to consider many things as a Founder and CEO. One day, your eyes are simply thrown open to where you’ve been, where you are, and what needs to change to get where you want to go.

As we began working on the next decade earlier this year, it became painfully obvious to me that there is still so much work left to do to achieve my vision. I am now almost always working on how to better understand and serve our customers. How to better track our effectiveness for them. How to truly understand what business we are in for them. And most importantly, how to develop and get the most out of our team to continue helping them achieve their work and life goals while delivering measurably superior results to our clients. In fact, Lincoln Digital Group now has a business coach to help us bring these goals to fruition.

I won’t bore you with the details. But I will say that you’ve already begin to see some of what we’re working on in terms of how we operate. And you will continue to see many more changes as 2023 progresses.

Because for the next decade, we are working on getting more of what’s rightfully ours: More of the clients and experiences representative of a premier digital marketing agency that measurably improves the perception and opportunities on behalf of the most notable brands in the world with superior results.


-Justin Cerone, Founder and CEO

Lincoln Digital Group


Small Business Marketing Strategies That Will Help You Stand Out

Smart marketing strategies are tailored to a business’s strengths, resources, budget, mission, and values. That’s why a small business has a completely different marketing strategy than a large corporation, and even from a mid-sized business down the street. Here are some helpful tips for small business owners to get their message out into the world and bring in loyal customers.

Talk to Your Digital Marketing Audience

Ask your followers to engage with your content by liking, sharing, or commenting, and always reward them by responding to them when they do so. Reciprocating engagement quickly and personally when people engage with your content can also encourage others to engage as well.


Use Stories as a Marketing Strategy

Stories are a great way to add a personal touch to your marketing, giving audiences little sneak peeks of a day in your life or a new product, and you can also run quick polls or ask questions with stories to get people engaged. There are endless ways to get creative with and personalize your stories, so have some fun playing around with this. And you can use the “swipe up” feature to send people to a website, landing page, or another desirable link.

Build a Community Around Your Digital Marketing Business

What’s better about a small business than a big one? Small businesses know the neighborhood, the people who give them business, and their likes, dislikes, and stories. By building a positive and supportive community around your brand, you’re investing in your customers the same way you’re asking them to invest in you. Show your customers you care about them, and you’ll be surprised how willing they are to give back.

Utilize User-Generated Digital Marketing Content

User-generated content (UGC) is basically the modern form of word-of-mouth advertising. Encourage your customers to tell everyone how much they love your business and why – and reward them when they do. This can start conversations about your brand among customers new and old, and it’s effectively free advertising on your end.

Separate Yourself with Strong Brand Identity and Logo Design

A logo serves as the visual representation of your brand identity and can help to differentiate you from competitors in the market. A well-designed logo can also serve as a memorable symbol, which helps increase brand recognition and boosts brand recall. Additionally, a strong logo can help to establish credibility for your small business, making it appear more professional and trustworthy. A local advertising agency has the proper connections in your area to help you partner with the best digital designer to get the logo you’re dreaming of.

Choose The Right Social Media Platforms for Digital Marketing

Don’t spread yourself too thin by trying to be on every social media platform under the sun – choose the one or two platforms where your target customers are congregating most heavily.

The top three social medial platforms for B2C businesses are Facebook, Instagram, and TikTok. High-quality visuals are invaluable for showcasing your products and offerings to the public. Social media is a perfect example of where a partnership with an advertising agency is in your favor. They will have the expertise necessary to get the most out of your social media presence. Invest in learning everything you can about these specific platforms rather than everything about all of them.

Drive Traffic with Smart Search Engine Optimization

Search engine optimization (SEO) is an essential component of any successful digital marketing campaign. When used effectively, it helps your web page to rank higher in search engine results pages (SERPs). This process requires a tremendous amount of research, analysis, and ongoing optimization to stay ahead of the curve since search algorithms change frequently. SEO aims to drive more qualified traffic to a site, improve engagement and conversions, and generate more visibility and brand awareness online. SEO strategies must be tailored to your specific niche, target audiences, and geographical locations to maximize results and ROI.

Share Your Digital Marketing Story

Studies show that when given a choice between two identical products, one with a story behind it and one without, consumers will opt for the product with a story behind it. Customers want to know the kind of business they’re supporting and the kind of people who run it. That’s you! Build an authentic brand on social media by telling the origin story of your business, why you started it, and what makes it unique.

Need an Advertising Agency in West Palm Beach?

Savvy marketing strategies for your small business are some of the best investments you can make. The best marketing strategy for your small business is partnering with an experienced advertising agency. Not sure where to start? Schedule a consultation with Lincoln Digital Group.