3 Ways Our Digital Marketing Agency Delivers Superior Web Development and Design

Your Business Needs Web Development and Design that Converts

pexels markus spiske 1936299
pexels markus spiske 1936299

It’s no secret that a truly great website is essential if your business is to compete in the modern market. That means partnering with a web development and design company that knows how to provide your business with a superior online presence.

At Lincoln Digital Group, that’s exactly what we have a reputation for providing. Let’s take a look at a few things we do to ensure that you have a website that achieves conversions effectively.

How Our Company Ensures Outstanding Web Design and Development

There are many things we do to ensure that your website is as effective as possible, but here are a few that stand out:

  • Exceptional visuals and messaging

The first things that your customers are going to notice about your website are how it looks and what it’s saying. At Lincoln Digital Group, our expert West Palm Beach graphic design team produces websites with eye-catching visuals and copy that motivates your audience to take action.

  • Ever-refining SEO

Steady traffic is essential to your success, and that means making sure that it consistently beats the competition in terms of search engine rankings. Our online marketing agency leverages the most effective SEO techniques available to ensure that you stand out from the pack, and we constantly refine your SEO to keep you in the lead.

  • Reliable web development

There is nothing that turns off a potential customer faster than a malfunctioning website. At Lincoln Digital Group, our web development team ensures that your website not only works great, but that it’s properly crafted to deliver ease of navigation.

Partner with a Web Development and Design Company that Delivers Results

At Lincoln Digital Group, we’ve helped businesses of all sizes from a range of industries achieve record-setting sales again and again thanks largely to our ability to create superior websites. Tell us about the challenges you’ve faced online, and our web design and development company will provide solutions.

To learn more about what we have to offer your business, call our online marketing agency at (561)-815-5015 or contact us.

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Key Updates to Our Digital Business During the Pandemic: A Digest

The past few quarters have been one for the ages at our West Palm Beach digital marketing agency and web design company.

Like most businesses, the pandemic caused us to reflect and re-focus on how we could most effectively and successfully build our clients’ businesses for the future.

It also coincided with our 7 year anniversary, bringing numerous changes to bare.

Here’s a brief overview of what we’ve been working on and where we’ve been during the outbreak:

 

  • Unveiled our LDGROI Platform™ to help businesses modernize and measure their digital customer experiencesLDG ROI Platform

 

We believe that businesses who recognize their entire customer experience cycle can be enabled with digital touchpoints will be victorious in this next era of business. And that’s where we’re committed to focusing our efforts.

 

Dial 561-815-5015 or contact us here to grow and modernize your business for victory today. 


Wait, there’s more!

If you’re looking for some non-2020 news or information (we wouldn’t blame you), be sure to read some of our most viewed blogs from the past 2 years here:

See you back here soon!

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Introducing The Digital Experience Leaders™

Reflecting Upon a New Era as Our Digital Marketing Agency Turned Seven Amidst a Pandemic — One that’s Accelerating the Importance of Digital Customer Experiences and Calling for New Thinking

Transcript by Justin Cerone, Lincoln Digital Group Founder, Chairman & CEO 

 

This is Justin’s Cerone. Founder and CEO, Lincoln Digital Group. It’s May 13th, 2020. And what follows are my reflections on exactly 7 years since forming Lincoln Digital Group in Lincoln Park, Chicago, Illinois in 2013.

If I had to point to an overall theme to our 7 years in business, it’s that in the very recent past, digital has truly become your business.

Be it through payments, communications, automation, customer fulfillment delivery. These are all now ways that digital is the current backbone of our economy — putting aside all the IT infrastructure that has been at the core of business for many decades now.

This is the dawn of a new day when digital is no longer a division or a unit within your business.

It is your business.

It is the underpinnings of how you do business.

It is how you deliver a customer experience.

It is your customer experience in most customers eyes now certainly the younger, more digitally native segment of our population.

It is “be all, end all” of your brand to them.

Of course, this raises many questions for the future.

How are all the ways I can serve your customers? How are all the ways it can be used against you?

How are all the ways your competitors could potentially do digital better than you?

But the bottom line is in the midst of this, and it’s crazy how it’s worked out this way — almost seven years to the day — the outbreak of the coronavirus has I think illuminated, magnified, emphasized — whatever word you’d like to use. It has been the Tipping Point and made digital the new business.

This is the day your business became digital.

And what I mean by that is, if you look around the businesses that are thriving and excelling in becoming noticed in the marketplace because of how they’re doing things differently, they all offer a unique and exciting digital experience in one form or another.

First evening first. This does not mean that you have to have the nerdiest people hired a bunch of software Geeks whatever, you want to say about it, to do this effectively. It means the Strategic thinking, the planning, those are the core elements now how you delivered to the customer. Those are the core elements of how we must be thinking now, and what it means for how they interact with us, moving forward.

Digital is no longer just marketing.

Digital” is how you do all these things to create demand for your product: capture that demand for your product for fill that demand for your product follow up on the demand for your product like the payment on the demand for your product deliver your products, market your product… it is now all of those things.

Digital is far more than simply marketing at this point. It is the entire customer experience.

And this means your business must become proficient at digital learning, digital knowledge, and must have an underpinning of digital understanding and fundamentals for how it can drive your business to the top of its category.

It must have a creative capacity to do certain things digitally on its own as far as quick graphics, response-type situations. A good example now probably would be in the face of the crisis.

Presumably, many businesses found it easier and faster to make their own sort of coronavirus response faster Graphics than Consulting with their agency.

But what I think this means for agency’s going forward is that we must offer different practices, different business lines, and provide enhanced focus in the areas in which they choose to compete.  And that’s why evolving to a model that that’s also supported by e-learning, consultancy and advisory services, digital media, data and information, products and more.

And that means our business is a more multi-pronged, and ultimately stronger, Lincoln Digital Group. It will mean a more focused practice in all of our divisions.

It will mean that all of our divisions will all be distinct.

Because we are at the beginning of a new day in business. Our business must also evolve our focus on the entire digital experience in order to thrive.

And taking this approach, being built upon numerous distinct divisions and digital revenue streams, will make us a stronger, more modern and more nimble, evolving business because we will be able to monetize and pull levers on some key underpinnings of the post-Covid economy.

While this will present challenges and new needs, and will not be a quick or easy evolution, it creates new opportunities.

And the future has never been brighter for digital because again, when you look at the businesses that have thrived — especially compared to those that have barely survived — the ones that have done digital right have been the ones that have come out 8 weeks after this all began stronger, more robust and able to be more aggressive for future growth than the ones who did not recognize digital’s capability to help capture, fulfill, or otherwise logistically support key areas of your business.

Lincoln Digital Group will not be positioned to capture and support a bigger portion of businesses overall digital spend in light of these changes — and the future has never been brighter for us.

Taking all I’ve shared, it’s time for us to execute on the planning we’ve laid and act on these opportunities, not only as an evolved organization, but with an evolved slogan reflective of our current and future: Lincoln Digital Group — The Digital Experience Leaders.

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What Does a Florida Auto Ad Agency Do?

See How our Florida Auto Ad Agency Can Help Your Dealership

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BMW HoursOpen April 1024×418 1

Advertising for a business within the automotive realm – like your dealership – is never easy as people tend to make such high-value purchases on rare occasions, and the pandemic certainly isn’t helping. To that end, you might be wondering what a West Palm Beach auto ad agency can do to drive up your sales.

Here’s a taste of what you can expect from an advertising agency that specializes in the automotive market.

3 Ways an Auto Ad Agency Can Support Your Marketing Campaign

  • Understanding the market

Marketing a high-value product like an automobile requires a particular knowledge of the psychology behind making such a purchase. An auto ad agency understands what motivates vehicle shoppers, and knows how to appeal to that motivation.

  • Brand compliance

As you’re well aware, your dealership has to adhere to a range of the manufacturer’s marketing compliance standards. This can be a tricky proposition for agencies that don’t specialize in the automotive industry, and are therefore unused to dealing with compliance issues. An auto ad agency will know exactly how to navigate all matters relating to compliance.

  • Special service implementation

In these challenging times, many dealership are implementing special services to help mitigate the threat from Covid. An auto ad agency can help you develop and communicate these services. At Lincoln Digital Group, for example, we’re recently helped one client roll-out an extensive offsite test drive program, and we’ve created the online portals necessary to handle scheduling and transactions online.

Lincoln Digital Group: a West Palm Beach Auto Ad Agency that Delivers Results

At Lincoln Digital Group, we’ve spent the better part of a decade helping dealerships spanning the continent achieve record high sales. We’ve worked with a wide range of brands and are highly skilled at communicating their selling points while adhering to all necessary compliance standards.

To learn more about what we have to offer your business, call our online marketing agency at (561) 371-4272 or contact us online today.

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WHEN DIGITAL BECAME YOUR BUSINESS

Lincoln Digital Group 7 Years Later

Welcoming a New Day – “The day digital usurped business” 

 

 

 

NOTE: As the month of May and Lincoln Digital Group’s 7th corporate anniversary approached, I was envisioning a very different type of content for this milestone. I believe that everything happens for a reason, and that reason was to force me to reflect on how my craft has changed in the go-forward economy.

NOTE 2: This post says we turned 7 years old in May. It’s July. You’re probably wondering “what gives with the delay?” More on that below…

 

Do You Find Yourself Here?

Does your business need solutions to mounting problems? Are new opportunities dwindling? Is it a challenge to reach your prospects where they are? Or, to even find them at all?

Worse yet, is it difficult to actually fulfill your sales in today’s environment?

We’ve all been “there.” Many are still there. Many more are wondering how to get the hell away from “there.”

“There,” of course, is the beginning of the Covid economy. As Lincoln Digital Group turned 7 years old on our corporate birthday of May 13th, the coronavirus had thoroughly ravaged the world — turning business on its head and societies looking inward toward the future like never before.

Still, some businesses (thankfully including those of our clients) thrived in the midst of unprecedented times. Intuitively, I knew the world had changed.

My observations forced me to challenge my pre-existing beliefs to uncover what reliable future growth may look like.

You Say Digital Marketing. Your Customer Says Digital Experience 

In my humble opinion, you, me and nearly every other human love to be “WOW’d” by a business.

You feel “WOW’d” when the business thoroughly understands what you want, makes it as easy as they possibly could for you (and goes beyond that), and then, during your path to payment, creates magic moments that make you feel absolutely awesome about giving them your hard-earned money.

We’ve all been there as a consumer.

This is still what many consumers expect from their purchase experience.

But now, many expect it (and often love it) to be digital…

…which takes strategic thinking, planning, and creative and development capabilities to fulfill experiences for the customer in a way that can “wow” them.

Delivering an exceptional digital experience in the post-covid economy does not mean hiring the most “digitally native,” “influential” or “Google certified” people you can find.

An exceptional digital business now does all of the above. Creating demand for your product, capturing that demand, fulfilling/delivering on that demand, collecting payment, and following-up on the experience to drive loyalty and referrals.

Digital: The Intersection of Modern Consumer Life AND Today’s Business Engine

Below are modern examples of how “digital” has, and can continue to, serve as a customer experience platform. Many of them are likely familiar from your own experiences:

  • Payments
  • Order Status
  • Loyalty
  • Sales fulfillment / item delivery
  • Scheduling
  • Recommendations and enhancements (ie. “We think you’ll like…”) or related accessories (ie. “Related Products…”)
  • Augmented or virtual reality

Only one of the seven points above is directly related to marketing — meaning 85% of them can be more directly beneficial to other aspects of a business.

More than Marketing — But Still the Most Effective Way to Go-To-Market

Wise businesses won’t soon forget how digital acted as a growth platform and opportunity engine for their business by deploying the following capabilities:

  • Awareness creation
  • Customer consideration
  • Demand stimulation
  • Sales conversion (direct sales)
  • Subscription sales
  • Educational resources and materials

What next, and where’s it going?

After deep consideration, my view with LDG @ 7 years old is that coronavirus and its impact on business has firmly entrenched digital consumer capabilities — we’ll collectively call this “the digital experience” — as the premier capability and potential advantage of any business with plans on leading its category.

A “look around” reveals businesses that are thriving, excelling and being discussed in the marketplace. They all offer a unique, exciting digital experience in one form or another.

And, those digital capabilities are a primary reason why some businesses have been able to press their leadership position in the post-Covid economy, seemingly with less effort than you may think.

Familiar Brands, New Digital Customer Experiences 

Brands like Amazon and Dominos have leveraged digital to create enhanced order, payment and loyalty experiences since the mid/late 2000s — and are still going strong. onsider what’s happened to these businesses competitors in the meantime.

As one recent example in the midst of the pandemic outbreak, Dominoes used digital to accept and fulfill deliveries without customers providing a physical address (!!!).

Known as HotSpots™, they fused customers’ smartphone location services with public drop-off points in order to create an entirely new pizza fulfillment experience that is not takeout or delivery. Not only is it a brand new digital experience, the entire purchase process from awareness

Old Sales via New Experiences 

More recently, well-known startup / D2C brands in the eyeglasses/home goods/apparel spaces have exemplified it as well.

[Shameless plug: We too launched a similar experience for one of our clients that used digital to enable 2 broader shopping experiences for their audience: Sizing Guide and Storefinder.]

Hell, even something as old school as choosing a paint color is now a digital experience. With their ColorSnap app, Sherwin Williams digitally-enabled consumers to place any color directly on any wall of their home — without ever painting a sample.

Your Business of Tomorrow is Here, Now 

Businesses that become proficient in all forms of digital knowledge and skillsets are preparing themselves to thrive in an environment like we’re in today.

Today I’m proud to announce we are re-focusing some efforts, expanding others and adapting our structure to match. A variety of practices — such as a consultancy, “Next commerce” services, and standards and auditing services for digital reports — are all now apart of the go-forward Lincoln Digital.

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Partner with an Advertising Agency that Can Supercharge Your Strategy

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As everyone in business knows, an effective advertising strategy is essential if you’re going to reach more customers, make more sales, and gain more market share. But while you’re great at running your business, marketing strategy might be an entirely different matter. That’s why you need help from the experts.

Let’s take a look at how our advertising agency can help with your strategy.

3 Ways Our Advertising Agency Can Help

  • Determining what works and what doesn’t.

It might be that there are some parts of your existing strategy that work just fine, while others aren’t furthering your goals. Our marketing agency can perform an audit of your present situation to identify your strengths and weaknesses.

  • Addressing immediate concerns.

It’s no secret that the realm of business has been greatly impacted by the pandemic, which is likely to have an impact for months if not years to come. We can help you adjust your strategy so that you are positioned to meet the current challenges head on.

  • Thinking long-term.

It’s essential that you not only possess a marketing strategy that works now, but that will adjust for new opportunities, technological innovations, and shifting circumstances over the long-term. Lincoln Digital Group has a reputation for looking ahead and helping our clients plan for the future.

Learn More About What Our Marketing Company Can Do for You

At Lincoln Digital Group, we’ve helped businesses of all sizes spanning virtually every industry craft marketing strategies that are effective not only today, but that can be maintained and adjusted to deliver sales as time goes by and market conditions evolve.

To learn more about what we have to offer your business, call our online marketing agency at (561) 371-4272 or contact us online today.

 

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Post-Covid Digital Marketing in 2020: Looking Around the Corner

2020 Marketing

So you’ve significantly scaled-back your consumer marketing in the short-term. Now what?

7 ways to analyze the second half of 2020 for marketing opportunity

As marketers, chances are we’ve all been “there” in some form or fashion since the beginning of March. Media cancellations. Strategic adjustments. Budget reductions. Requests were flying fast and furiously in light of outbreak — and very few of them for the better. And you likely had a reaction along the lines of: I understand, and am also interested in the rebound plan once this passes, and what comes next.

The purpose of this post is not to address how to market in the midst of Covid-19. There are numerous examples and solutions for that. This is for those marketers, business owners and business development teams who have reigned it in, are assessing the landscape, and plotting their next moves once things get (almost) back to normal in a post-Covid world.

As we’d almost all like to think about living in that world sooner than later, without any further ado…

1. Seasonal: This is a foundational element of marketing. The 4 seasons all bring changes in lifestyle, opportunities and tastes for brands to become more relevant in their customers’ lives if they properly connect with them by demonstrating an understanding of what’s ‘current.’ What does your brand sell or do especially well in late summer or autumn, for instance, that aligns with how people behave — hell, how they live — during this time of year. Chances are, there’s an opportunity to connect vis a vis outdoor activities or gatherings like picnics, bbqs, golf, pool parties and trips to orchards — all the while exemplifying what your brand has done to keep your customers more safe and protected given the recent events of the Coronavirus. Winter would seasonally follow the same thought pattern as above, which brings me to…

2. Holiday relevance: Ah yes, the holidays: The annual marketing bonanza for basically every consumer brand. The second half of 2020 brings July 4th, Labor Day, Columbus Day, Halloween, Election Day, Thanksgiving, Hanukkah and Christmas, just to name a few. How does your product make a great — and relevant — gift this holiday season? How does it keep its recipients more safe, more entertained and just plain feel better in light of covid? Think about your holiday marketing opportunities in light of those questions and plug yourself into their lives with a relatable situation.

3. New product or service launches: Once the environment settles down, there should be the usual opportunities in the landscape to make a major announcement and own the attention for a longer amount of time. Your big news can still be big. Your leaps forward will/should still be leaps. Prepare major announcement campaigns, and show your product functioning well in our new world. This is presumably a big deal type of product for you, after all, so the audience must trust it to ‘fit’ in our new environment. How will you demonstrate that with your “Big Splash” type of launches?

4. Re-positions or enhancements: In crises, many businesses find their products or services get re-purposed by an ingenious customer or two along the way. The thinking goes that there’s a necessity for such a unique use, and the company simply hasn’t thought of or acted on it before. Think about your products this way; how can you encourage feedback on how they’re now being used—such as through social media posts—and then how can you capitalize on that through audience, messaging or product variants that can be now part of your go forward plan? Chances are, there’s an opportunity to re-position what you do today as a new business line, or even division, tomorrow. How will drive the broader market to recognize and adopt it?

5. Exemplifying Culture: Coronavirus means we’re all working much differently. How is your team staying together, helping each other, and continuing to drive teamwork and client results during this unique time? Think about unique and positive examples you may have experienced amongst your own team during this time, and what it could mean for client benefits now or in the future. How and what your team is doing in the midst to get stronger will be a powerful story to lack back on. What examples will you choose to tell this story of how your company evolved?

6. New transparency: This is somewhat tangential to #5 above, and is likely the most tangible example of being culturally “relevant” post-covid because it utilizes much of the same video medium we’ve quickly grown accustomed to: HD, but slightly less than professional, video streaming footage live from someone’s home / home office. The aesthetic has been almost impossible to escape amongst broadcasters over the past 30 days. How can your team appear equally as relevant, as “now” and authentic as we’ve quickly grown accustomed to seeing? Are there key customer-facing, or non-proprietary, aspects of your work delivery process that you can record or stream? Can you capture any great intra-personal relationships re: that process among the way? The answer’s almost certainly yes given what we just came out of. The question is: how will you leverage it in your media?

7. Setting up 2021: Unfortunately, there’s growing sentiment that the bulk of 2020 could be something a write-off from a demand standpoint. You can also never be too prepared. If you believe those 2 statements, then it’s time to think even further around the corner than you may have imagined. What does your 2021 look like for your business from a product, strategy or key initiative standpoint? Are there firm, major plans? Think about how you can “Tee up” those actions now, before they begin, to prime the market for the timing is ideal. There could be product DNA, design philosophies, or even physical experiences your customers experience now that you can use to preview the enhancements that are coming in the future. Be bold and think ahead with how you communicate — anything you communicate to the market before 2021 will subtly imply certain things about what they think of you headed into next year.

A New Normal for Digital Marketing and Consumer Brands

In unusual and trying times, no one knows for certain what tomorrow holds from a business standpoint. And while that oftentimes can lead to negative impacts on attitude and mood, thinking more about the hope and opportunity of tomorrow is often a welcome and productive change of mindset from thinking about the bumps, bruises and sometimes chaos of the current business environment.

The world is changing, but the economic climate won’t always be like this. Hopefully this list has given you opportunities to look forward to later in 2020.

How will your business communicate with the market once it’s here?

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Working Remotely, Effectively: Sharing 7 Years of Our Experience

laptop

West Palm Beach Digital Agency Lincoln Digital Group Reflects Upon Nearly a Decade of Operating a Remote Model — and How it Can Help Your Business

By now, you’re likely aware that COVID-19 is substantially disrupting how the global workforce assembles, communicates and performs its work on a daily basis. The virus has caused, and is causing, many companies to instruct their teams to “work from home” — in other words, remotely.

For businesses that are inexperienced operating remotely — as many now seem to be — this can lead to significant challenges and questions.

Lincoln Digital Group has been consistently operating a remote model since 2013, utilizing it to lead and manage a multi-dimensional team from South Florida to Washington State. Because of this experience, I believe there are numerous fundamentals, tips and insights that we can share from our experience in order to help others make the best of an unprecedented business challenge.

Fundamentals of Effective Remote Work

Let’s start with the fundamentals, which affect how people approach their workday.

1. It doesn’t matter where you’re physically located. You are at work.

In the early days, before working remotely was more common, people would often ask me questions like “how do you not just watch HBO or do stuff around the house all day?”

Personally, I never viewed that as an option. Why? Because I was at work.

Regardless of where the work occurs, responsibilities and commitments do not disappear; you are still being compensated to fulfill duties and needs. And because of that, I highly recommend everyone starts their remote work with the mindset of “I will not do anything at home that I would not do in front of my supervisors.”

This mindset may take time to adjust to and definitely requires some mental will power to fight temptations, but if you use that mindset as your foundation, remaining focused and engaged becomes easier.

2. Organize your day into segments

For the inexperienced, working remotely can initially seem unstructured or easily susceptible to distractions. Over the past few years, I’ve found that a daily schedule of how I spend my time keeps me focused and working urgently, so that even when I’m feeling slightly distracted or unsure about what to work on next, my time buckets snap me back into focus.

Below is my actual “daily time segment” schedule, and it helps me stay on-track immensely. I can almost guarantee if you adapt and tailor this for your needs, you will immediately feel more focused working from home:

  • 8:30-10 Strategic
  • 10-10:30 Tactical
  • 10:30-12pm Sales + Strategic
  • 1-2:30 Strategic
  • 2:30-3:15 Tactical
  • 3:15-5:30pm Sales + Strategic

As you can see, my day as a CEO is revolves around three different functions (strategic time, tactical time and sales time), but everyone’s time segments will be different depending on their role.

For instance, creatives may setup their day to alternate between inspiration / research and production. Developers may setup their day to include different times for production, de-bugging and QA. And project managers may have planning, execution and client communication as three separate time segments as well.

While time management is a large (separate) topic worthy of more attention, what matters most for this particular purpose is that you have a guide to work from on a daily basis, so that you know what specific aspect of your responsibilities to be working on at any given time.

Tools and Tactics for Productive Remote Work

3. Implement a collaboration tool built to support all aspects of remote work

As difficult as this may be to believe in 2020, many companies do not have centralized project management or communication tools that can be accessed remotely by their team. Despite the fact that such tools are part of any prudent contingency or disaster plan, there are myriad productivity and management benefits to utilizing such tools for remote work.

Our first project management tool in 2013, Podio, brought our entire team together in one virtual “office” – projects, tasks, and 1 to 1 as well as 1 to some/many chat options all facilitated easy communication and collaboration for everyone involved to address in writing.

By 2018, we found that file storage, task status and feedback loops were growing in importance, and moved to another tool called Monday to better support those needs.

The most immediate benefits to utilizing such a tool are reducing email use, and making file storage / continuity much easier than trying to track down attachments or accessing your office workstation remotely for long-forgotten-about files.

If you want to streamline your workday and increase your efficiency, invest in one. Many are free to start, and not only will you be thankful you have one now during the outbreak, but you’ll also see tremendous benefits once things return to normal — and the experience of using one will be nearly invaluable.

My three primary tips for selecting the right project management tool are as follows:

Get it “into the wild”: The best way to know if it’s right for your business is by having your team use it to fulfill actual, existing tasks. Free trial periods enable fast uptime to get your team to the “real world” dashboard of the tool. And what better way to know if it’s right for you then to break it before you actually commit to it?

Get your team involved: Once your team begins actively using the tool to fulfill actual needs, seek feedback from them early and often. Your goal is to get as much real feedback with as little time investment as possible, so that you can pull the plug and switch to another with minimal loss, if needed.

Grow into it: Pick a tool that you can envision working for your company over the next 4+ years. It’s OK if it does more than you need today, if you believe you could benefit from it down the road. These are robust tools that require time and training to configure to your ideal preferences — and that’s not something you want to be doing every few years or less.

4. Morning Huddles with Senior Team Members: Given the capabilities of modern remote work tools, verbal communication can easily fall by the wayside. In 2017, I sensed this happening within our agency, and knew it could ultimately harm our collective focus or understanding of the day’s priorities.

My solution was to implement a brief (ie. less than 15 minutes) morning phone “huddle” on a daily basis — with senior team members only. These calls not only help us “feel” closer together and on the same page, they’re also highly productive and efficient for spotlighting current priorities, briefing new developments, and having “big picture” discussions on creative work or projects.

Since only myself and our Directors are on the call, our huddles are brisk and crisp. The structure and timing of the call (at the start of the day) also enables our senior leaders to transmit any key information to their direct reports in a timely and clear manner immediately afterward.

Sometimes, there’s simply no substitute for actually speaking with someone. With this approach, you’ll enjoy many benefits of the face to face conversations you used to hold in the office — except they’re streamlined and regimented for greater efficiency.

5. Internal Productivity Reporting: In a remote workplace, it’s impossible to practice “management by walking around.” There’s no opportunity to see your team hard at work — or worse, slacking off — with your own two eyes. And that can be a serious concern for many business leaders.

To help both measure productivity and hold our team accountable, I created an internal productivity spreadsheet that collects the following data points for each aspect of our business (media, creative, projects) on a weekly basis:

  • Total capacity (in either hours or projects)
  • Utilized capacity
  • On-time delivery %
  • Avg. backlog time
  • # Re-works
  • # Rejects
  • # Waste

With these data points, I’m able to maintain a clear pulse on how we’re doing week after week, and where we may be particularly excelling or falling short.

Sure, I’m not actually there watching the work take place, but ultimately, I don’t need to because of this report. To lead an effective remote workforce, you need to measure the quality and quantity of your work. The data collected on this weekly report helps me do exactly that, especially when analyzing our recent performance trends — the same way you likely would in an office environment.

Remote Work Isn’t Going Away, Ensure Your Company Isn’t Either

Regardless of what ultimately transpires with the novel coronavirus outbreak, the remote work model is unlikely to go anywhere. And while a change of this magnitude can initially seem scary or negative, many business leaders believe remote work represents the future of how the world will conduct business. Further, it’s entirely likely adoption will accelerate once businesses begin to experience its benefits first-hand. While today’s conditions may not seem conducive to a planned, managed and optimized roll out, they do offer plenty of opportunities for real world experience with this different that can better prepare you for the future.

My hope is that the tips above not only help prepare your business for a productive remote work environment, but that they help facilitate business as usual, given our experience making it a “usual” part of our business since 2013.

I welcome your thoughts in the comments.

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Lincoln Digital Group’s Year in Review: Dynamic Projects Driving Unprecedented Growth for Clients

Our West Palm Beach Digital Marketing Agency Looks Back on a Year of Exciting New Campaigns and Projects

Year in Review

The end of a year always presents a valuable opportunity to reflect upon how the most recent 12 months have progressed, and when we at Lincoln Digital Group review 2019, we’re honored to have contributed numerous exciting projects driving significant successes for our clients. We’ll now take a moment to share a few highlights with you.

2019 in Review: Exciting Projects Creating Client Success

This was a year full of new projects and unique approaches. Here are just a few that stand out:

  • Captivating Video Production

This year, we enhanced our existing video services to bolster our video production capabilities. From live-action footage to custom animation and more, numerous clients enjoyed outstanding campaign successes as a result. For example, here’s a video we produced for an automotive client to support their Black Friday initiatives — helping lead to an all-time November units sold record for their business.

  • All-New Websites

2019 was a year of wide-ranging web design and development. Our team created websites for diverse clients spanning the arts and manufacturing sectors, to name a few. From an all-new, minimalist website for an actress to an all-new microsite serving Latin America with industry-leading location-based convenience, our team is proud to have helped our clients invigorate their websites to stay ahead of the curve.to microsites for a leading Latin America water  heater manufacturer, we’ve done it all.
Website Design

  • Spanish language campaigns

2019 saw our Spanish-language marketing capabilities deliver new work and break into new markets. As a result, we created and deployed numerous Spanish-language campaigns throughout Mexico, South America and Puerto Rico. Fueled by a team of fluent Spanish-speaking creative personnel, these 2019 efforts supported new product launches and communicated unique benefits to our clients’ audience through images, animation and live video to name a few.
Spanish Language Campaign

  • Black Friday specials

This year we supported Black Friday through unique approaches to video and other promotional elements. More than simple discounting — a four letter word to business owners — these campaigns focused on creating excitement through video and graphic visuals, while utilizing email and social media to make product identification for shoppers easier than prior years. In our view, 2019 was the year that Black Friday traded promotion for the ease of shopping and purchase experiences — and we’re honored to have helped our clients grow through this approach.
black friday

Looking Forward to Another Year of Digital Marketing Excellence

Pleased to deliver a 2019 rich with client successes and unique experiences for their customers, we’re excited to build on these results and raise the bar in 2020.

Be sure to check back soon for our predictions and what will change in 2020 — between emerging technologies, the Olympics and the US Presidential election, it’s sure to be a year like few we’ve ever seen.

Lincoln Digital Group is here to provide all of the services listed above and more. Contact us today to learn more about how we can help you make 2020 a year of growth for your business.

To learn more about what we have to offer your business, call our online marketing agency at (561) 371-4272 or contact us online today.

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Our Digital Marketing Agency Looks Ahead at 2020 Marketing Trends

2020 Will Be an Exciting Year for Digital Marketing

2020

With the new year just around the corner, now is the time to look forward and prepare for the coming changes and trends in marketing and advertising. At Lincoln Digital Group, we see a number of approaching 2020 trends involving opportunities in streaming and other digital spaces.

Let’s take a look at a few things your business can ready for in the coming year.

7 Digital Marketing Trends for 2020

  • From TV to digital

Once we get into September of next year, we’ll likely see non-political broadcast TV buys fall off as cost pressures rise due to the presidential election. As a result, emphasis will shift to digital buys as eyes shift from broadcast and cable to Apple TV, Roku, Google TV, and other similar products. This will be especially relevant in Florida, Ohio, Pennsylvania, and other key election states.

  • Increased focus on streaming services

Connected TV and streaming services like Roku will grab a bigger share of the streaming video market, and we’ll likely see streaming ad budgets dedicated to these services double (or close to it). At the same time, streaming video attribution dashboards and portals will gain adoption.

  • Amazon PPC

Thanks to significant improvements to the Amazon PPC dashboard and targeting options for sellers, we’ll see budgets shift from Google PPC to Amazon. This will be a vital consideration in the eCommerce space, and will naturally eat into a retailer’s Google PPC budget. One of the biggest benefits to Amazon over Adwords involves the fact that Amazon’s platform tends to be better targeted and focused on the sale rather than general consideration.

  • Olympic opportunities

The Olympics will present huge opportunities such as website and streaming sponsorships, local news Olympic coverage, and big reach (ie big ratings) thanks to primetime or marquee events that only the Olympics can offer.

olympic medal

  • Facebook to Instagram

2020 will be the beginning of the end for Facebook Ads due to myriad targeting changes, retractions, and other undesirable updates. The resulting winner will be Instagram Ads which provides an ideal platform to visually showcase your product.

  • More channels than ever

The days of capitalizing on a single marketing channel are quickly passing as key platforms are becoming oversaturated. As a result, your goal should be to achieve marginal gains through a wide range of avenues rather than attempting to focus on a single resource. 

  • Visualization is everything

In the coming year, visual graphics that convey readily digestible information will be more important than ever as more and more people look to resources like Instagram and Pinterest. This will be your opportunity to leverage GIFs, videos, infographics, animations, and a range of other visual media. 

Seize Upon 2020 Digital Marketing Trends to Stay Ahead of the Competition

The sooner your business begins adjusting for these rapidly approaching marketing trends, the better positioned you will be to take advantage of the benefits they present. At Lincoln Digital Group, we’re already developing strategies for maximizing the opportunities offered by digital streaming, Amazon PPC, the Olympics, and the shift from Facebook to Instagram. Contact us today to learn how we can help prepare your marketing strategy.

To learn more about what we have to offer your business, call our online marketing agency at (561) 371-4272 or contact us online today.

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