Why and How We’re Evolving Beyond the Digital Agency Model

lifetime value marketing

Our Founder’s Perspective on how Lincoln Digital Group is Becoming the Marketing Agency of the Future…Today Business — especially the marketing business — changes in the blink of an eye. Getting right to it, the “digital agency” model is dead, and we’re evolving to better serve our current and future clients as a result. We […]

How Branding Affects Consumer Behavior: The Impact on Purchase Decisions

You know, branding is way more than just a flashy logo or a slick slogan. It’s the whole feeling and experience you get from a product or service, right from that first “Hey, what’s this?” moment to how you feel about it after you’ve bought it. A brand tells you what a company stands for, […]

Common Call to Action Mistakes: Avoid These Blunders to Boost Clicks

When you create content, aim to guide users towards a goal, whether it’s subscribing to a newsletter, purchasing a product, or downloading an app. A call to action (CTA) is the tool that prompts users to take that step. But crafting an effective CTA is more complex than it seems, and common mistakes can significantly […]

FROM “SEASON” THROUGH SUMMER: UNDERSTANDING THE WEST PALM BEACH WEB CONSUMER

lincoln digital group marketing agency

Discover How Consumers Interact with Digital Media in the Area ABOUT THIS STUDY It is intended to give business leaders and marketing decision makers a perspective into the consumer digital media landscape in the West Palm Beach DMA It spans the past 12 months – from October, 2022 to October, 2023: This is a critical […]

Nora West Palm Marketing

ACTIVATING THE ANNOUNCEMENtS ONLINE View this post on Instagram A post shared by Nora West Palm (@norawestpalm) TENANT CO-BRANDED VIDEOS: JANUARY, 2024 ANNOUNCEMENTS https://lincolndigitalgroup.com/wp-content/uploads/2023/10/julianas_pizza_3.mp4https://lincolndigitalgroup.com/wp-content/uploads/2023/10/tenant_updates_garret_a_6x.mp4https://lincolndigitalgroup.com/wp-content/uploads/2023/10/celis.mp4 TENANT CO-BRANDED VIDEOS: SEPTEMBER, 2023 ANNOUNCEMENTS Previous Next LEVERAGING LINKEDIN MAXIMIZING PRESS REACH & IMPACT RESULTS 0 % difference in engagement rate (shares, comments, likes) compared to instagram platform average. 0 […]

Introducing Brand Consideration Pro: A Proven Solution, Now More Comprehensive

BrandCons

In 2021, we debuted our Brand Consideration offering in order to solve a common set of challenges that prospects were repeatedly contacting us for help with. A specialized offering that improved brand perception and grew opportunities for business both established and emerging, our brand consideration solution fixed client’s Brand identity, website and Instagram challenges in […]

Kanga Property Management | Property Management Marketing

SOCIAL   Expertise. Service. Convenience. WEB DESIGN   RESULTS 0 % Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor 0 % Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor 0 % Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Our Digital Marketing Buyers’ Guide

digital marketing buyers guide

Buyers’ Guide: 7 Ways to Know You’re Ready to Switch to Lincoln Digital Group 1. Your current agency is not “looking around the corners” of your business. Instead of anticipating 1 or 2 quarters out into time, they’re stuck thinking 1 or 2 weeks into time. Seasonal adjustments aren’t being accounted for.  Tactics aren’t changing […]

Kathleen Carbonara

BRANDING     ARTIST SIGNATURE COLOR PALETTE TYPEKIT WEB DESIGN     SOCIAL