When new e-commerce ventures are formed, they often gain success through a Brand identity that connects with their target audience as rapidly and effectively as possible. Without it, they are just one of countless businesses lost in the noise of today’s online landscape. Without direction, without distinction, and worse yet — without meaningful sales. Instabeauty, an emerging Direct to Consumer (DTC) brand offering uniquely portable hair-styling tools, hired our agency to ensure this did not happen to them.

By understanding their goals, audience and competitors through a detailed discovery call and victory planning process, we created a Brand identity that has already set them apart in just a few short months.