Our Approach to Dealer Smartphone App Development & Mobile Marketing: Going Beyond the Launch

You’ve heard it said before: We’re living in the “digital age.” The Internet is no longer just the Internet. It is the “Internet of Things.” Mobile devices aren’t just a means of accessing information. They are tools to act on that information – ideally, right then and there. Therefore, technology must engage, predict and meet the needs of consumers to make an impact.

But don’t take our word for it, according to Forrester and Forbes.com, “a great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.”

What does the Digital Age mean for you and your business? It means that your consumer’s eyes, data and spending power are being vied for by countless others out who believe their app, technology or platform is better than the rest.

So, how do you keep up in this race for digital supremacy? Lincoln Digital Group believes the answer live in our philosophy.

From Mobile Marketing to Dealer Smartphone Apps and More, Lincoln Digital Group Offers a Formula for Success

Lincoln Digital Group understands the digital age and how to best serve your customers who live in it. When it comes to mobile app services for our clients, ongoing engagement is our topmost priority. Why? Because an app that offers consumer an endless amount of utility offers your business an endless supply of users – and revenue. We call this approach “Going Beyond the Launch”, and here’s how it’s been applied for our clients.

Going Beyond the Launch with an Auto Dealer Smartphone App

When Lincoln Digital Group created the Braman Mobile App in 2013 for Braman Motorcars – a premier Audi, Bentley, BMW, MINI, Porsche, and Rolls-Royce sales and service location based in West Palm Beach, Florida, and the #2 multi-franchise dealership in the USA based upon 2012 Revenue – we wanted to launch something that would provide lasting value and mobile marketing opportunities for our client. The result was the world’s first ever first-ever ADP DMS-integrated automotive dealer smartphone app which continues to offer our client ongoing mobile marketing and user engagement opportunities that extend far past anything a less-sophisticated app could deliver.


Our Dealer Smartphone App Offers Clients Endless Sales & Mobile Marketing Opportunities

Lincoln Digital Group not only has the skills to create a mobile app, we also have the strategic thinking, creativity and commitment to utilize the apps we develop in innovative ways that suit our clients’ needs. Here are a few examples of how our dealer smartphone mobile app for Braman Motorcars has offered a plethora of sales, engagement and mobile marketing opportunities:

  • Rich-Media Experiences: As a dealership, moving inventory is the highest priority for Braman Motorcars. Lincoln Digital Group has served this objective by embedding mobile-friendly test drive videos for important models, and then publishing them within the Braman Mobile App. The result is a library of high-quality content that entertains and informs users, ultimately driving them down the dealership’s conversion funnel.
  • Plug-ins & Tools: Over the lifespan of the Braman Mobile App, Lincoln Digital Group has developed interactive plug-ins & tools that give users a means to get valuable information on models in real-time, while expanding Braman’s lead nurture and lead generation opportunities. For instance, the Request a Quote widget feeds information directly to the dealership’s CRM, allowing them to capture valuable lead generation information from users in the app. Users can also use the Value Your Trade tool to receive key information about the value of a current vehicle they’re looking to trade. A few taps are all a user needs to begin the process of getting out of their current car, and securing their next car — all directly from the app.
  • Hyper-Focused Targeting: The plug-ins mentioned above are useless unless the right people know about them. Which is where Lincoln Digital Group’s strategic marketing expertise comes into play. Not only do we have the creative prowess and skills to develop ongoing engagement for apps we create, we also possess the mobile marketing know-how to get your message in front of the right audience via list development, segmentation and hyper-targeted push notifications.

Go Beyond the Launch with Us: Learn What Our Mobile App, Dealer Smartphone App and Mobile Marketing Approach Can Do for You


None of the above services, plug-ins, or tools are out-of-the-box solutions that come standard with your app. They’re researched, customized and deployed in a way that’s specific to furthering your particular business goals — which is exactly what makes our approach so effective. Because when you leverage unique tools and expertise that are hard to replicate and even harder beat, that’s when you’ve secured a true competitive advantage for your business.

And that’s how going beyond the launch adds value to your mobile and digital marketing approach.

Ready to go beyond the launch with Digital Group? Contact us today online, or call 773-360-1687.