Client
InstaBeauty
Services
Brand strategy
Branding
eCommerce design and development (in-process)
Instagram activation (in-process)
When new e-commerce ventures are formed, they often gain success through a Brand identity that connects with their target audience as rapidly and effectively as possible. Without it, they are just one of countless businesses lost in the noise of today’s online landscape. InstaBeauty, an emerging Direct to Consumer (DTC) brand offering uniquely portable hair-styling tools, hired our agency to develop a distinctive brand identity that would immediately set them apart in the competitive beauty market.
Strategic Brand Foundation Development
Our brand development process began with a comprehensive discovery and strategy phase:
- Conducted in-depth brand discovery sessions to understand goals and vision
- Researched target audience preferences and competitive landscape
- Developed detailed brand positioning strategy for the DTC beauty space
- Created brand personality attributes that would resonate with on-the-go women
- Established brand differentiation strategy against established competitors
Through this detailed discovery and victory planning process, we developed a strategic brand foundation that would effectively position InstaBeauty in the marketplace and connect with their ideal customers.
Logo Design & Visual Identity Creation
With a clear brand strategy established, we designed a distinctive visual identity system:
- Created a unique logo design featuring motion-inspired elements
- Developed a signature look with hair-like swoops in the “I” and “B” letterforms
- Selected a contemporary typography system that conveys accessibility and style
- Established a vibrant color palette that stands out in the beauty industry
- Designed a comprehensive visual system for brand consistency
The resulting logo and visual identity system is fun, empowering and aspirational—all while being unmistakable for any of the competition—creating immediate brand recognition for this emerging beauty company.
Brand Voice & Messaging Development
To complement the visual brand elements, we crafted a distinctive brand voice:
- Developed messaging framework that captures InstaBeauty’s unique value proposition
- Created taglines and key messaging points for marketing communications
- Established tone guidelines that reflect the brand’s personality
- Crafted brand stories that connect with on-the-go beauty consumers
- Provided copywriting direction for consistent brand communication
This comprehensive brand messaging system ensures that InstaBeauty communicates with a consistent and compelling voice across all touchpoints, strengthening their connection with target customers.
Brand Guidelines Creation
To ensure consistent implementation of the new brand identity, we developed:
- Comprehensive brand guidelines documenting all brand elements
- Logo usage specifications with clear do’s and don’ts
- Color palette guidelines with detailed application instructions
- Typography hierarchy and implementation rules
- Visual style guide for photography and graphics
These detailed guidelines provide InstaBeauty with the tools they need to maintain brand consistency as they launch and grow, ensuring their brand identity remains strong and distinctive in the marketplace.
Brand Identity Impact
In just a few short months since completing the brand identity development, InstaBeauty has already seen significant benefits:
- Established immediate brand recognition in a crowded beauty market
- Created a distinctive position that resonates with their target audience
- Developed a cohesive foundation for upcoming marketing initiatives
- Built a brand that effectively communicates their unique value proposition
- Positioned themselves for successful entry into the portable beauty tools category
Now coming to market with a brand scheme and logo that perfectly captures their brand essence, InstaBeauty is poised to capture the attention of on-the-go women everywhere who want to look their best on their own terms.
