Automotive Marketing

The Importance of Digital Marketing Metrics for Your Auto Dealer

As online marketing has eclipsed traditional advertising methods, it has become increasingly important for automotive marketers to gather and interpret various digital marketing metrics. In this article co-authored by Lincoln Digital Group founder Justin Cerone, we define three important marketing metrics, and explain why they are essential to driving the success of your auto dealer.

Read the article at Digital Dealer, and learn how these metrics can help position your dealership for the future.