01
Use When
Customer meets approved VIP/high-value criteria.
02
Default Audience / State
Qualified VIP customer.
03
Desired Customer Behavior
Increase loyalty, recognition, access and relationship depth without making the customer feel like a generic promotion target.
04
Default Barrier Hypothesis To Validate
Lack of differentiated treatment, insufficient recognition or limited access.
05
80% Message Architecture
- Qualification: RECOGNIZE — explicitly acknowledge status/relationship.
- Next: EXPLAIN BENEFITS/ACCESS.
- Ongoing: PRIORITY INVITATIONS, early access, preferred inventory or human attention.
- Milestones: RECOGNIZE rather than default to discount.
06
Offer Starting Position
Offer Ladder Level 5 or 7 is the natural starting point. Protect benefits from broad public use.
07
Default Suppressions / Exits
VIP complaint or risk state outranks ordinary VIP promotion and should create human action.
08
Primary KPI
VIP retention; VIP revenue contribution; participation in VIP benefits.
09
Make It Yours
VIP definition, privileges, inventory/access limits, human owner, risk triggers and privacy/visibility.