01
Fields
- Month/period.
- Business priorities.
- Launches/new services.
- Seasonality/events.
- Capacity/inventory constraints.
- Booking/renewal windows.
- Major customer lifecycle moments.
- Retention risks.
- VIP opportunities.
- Review/referral opportunities.
- Required service/transactional communications.
- Measurement priorities.
02
Use
Annual intake layer. It is not a send calendar; it identifies legitimate reasons communication may be needed.