01
Fields
- Journey.
- Lifecycle state.
- Entry trigger.
- Audience.
- Primary objective.
- Typical start relative to trigger.
- Average duration.
- Touches.
- Channels.
- Offer if any.
- Priority.
- Exit.
- Suppressions.
- Typical volume.
- Owner.
- KPI.
02
Use
Make invisible automated communication pressure visible to monthly planners.