01
Fields
- Milestone.
- Target date.
- Dependency.
- Owner.
- Approver.
- Status.
02
Starter Milestones
- Strategy approved.
- Audience/offer locked.
- Copy/creative briefed.
- Assets built.
- Platform build complete.
- QA/UAT complete.
- Operations confirmation complete.
- Final approval.
- Launch.
- Production verification.
- Learning review.
03
Use
Back-plan material launches from the customer-facing date rather than discovering dependencies at the end.