01
Starter Trigger
Identifiable inquiry/lead creation.
02
Primary Objective
Remove uncertainty and confirm next step.
03
Starter Flow
- T0: Confirm receipt and what happens next.
- Route qualifying high-intent or high-value cases to the correct human owner.
- Exit/transition when first conversion or next-state event occurs.
04
Control / Exit Notes
Protect against duplicate lead events, invalid contact data and channel/consent conflicts.
05
Primary KPI
Lead response/next-step rate; time to human response where applicable.
06
Make It Yours
authoritative trigger source; exact eligibility/exclusions; timing; channels; copy; offer; response rules; human owner; tracking; UAT cases; rollback.